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小米和OPPO英国市场份额增多海外市场势头强劲 - 站长搜索
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小米和OPPO英国市场份额增多海外市场势头强劲

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2021-03-30 10:31:59 转载来源: 环球网

【环球网科技综合报道】3月29日,海外网站“Gizchina”报道称,小米和OPPO在英国智能手机市场上的市场份额逐渐增多,并分析其在英国市场的成功主要来自于和当地的运营商合作。该报道指出,英国运营商需要寻找有价格优势的高质量4G/5G设备,以支持向下一代5G技术的过渡

【环球网科技综合报道】3月29日,海外网站“Gizchina”报道称,小米OPPO英国智能手机市场上的市场份额逐渐增多,并分析其在英国市场的成功主要来自于和当地的运营商合作。

该报道指出,英国运营商需要寻找有价格优势的高质量4G/5G设备,以支持向下一代5G技术的过渡。小米和OPPO正是抓住了这样的机遇。

在3月24日小米集团发布的2020年财报中显示,2020年小米海外市场全面拓展,海外市场收入人民币1224亿元,同比增长34.1%。其中,2020年第四季度,小米在欧洲及西欧智能手机市场占有率稳居前三。2020年,在除印度市场外的海外市场,小米通过海外运营商渠道智能手机出货量超过900万台,同比增长380.0%。

根据Canalys的数据显示,2020年第四季度全球智能手机出货量为3.596亿部,同比下降2%,其中小米的出货量为4340万台,增长了31%, OPPO的出货量为3470万台,增长了15%。

此前,小米集团董事长兼CEO雷军曾公开表示,小米集团要“死磕”中国市场,并坚定不移的走全球化道路,小米目标的是在未来几年在欧洲市场占有率排到第1名。

OPPO CEO陈明永曾对其海外策略表示:“OPPO的市场策略中不存在严格的海外和中国市场之分,好的产品是全球共同的语言。”

标签: 市场 小米 OPPO 英国 份额 增多 海外 势头 强劲


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