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雷军:小米一代原本计划卖1499元而不是1999元 - 站长搜索
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雷军:小米一代原本计划卖1499元而不是1999元

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2020-08-11 20:21:06 转载来源: 网易科技报道

8月11日晚间消息,小米十周年,雷军公开演讲在小米总部举办。雷军透露小米在2011年发布的第一代小米手机,本来要卖1499元,而不是1999元


8月11日晚间消息,小米十周年,雷军公开演讲在小米总部举办。雷军透露小米在2011年发布的第一代小米手机,本来要卖1499元,而不是1999元

雷军称在2011年8月份,小米手机基本做好了,但成本却冒了。“原来计划成本是1500元,但做完成本却变成了2000元。因为我们找的都是顶级供应链,人家能帮着做就不错了,根本砍不了价,甚至需要提前三个月给钱才能做。”雷军回忆道。

因此,在售价方面,雷军与团队的人开始纠结。如果按照原计划卖1499元的话,每台要亏500元,按照30万台准备的话,小米要亏2亿元,作为一个创业公司是在亏不起。最后决定卖了1999元。

“我们计划一年卖30万台,没想到第一批预定就30万台。”雷军表示,对于创业公司来说,产业链完全跟进不上,因此才有了小米每周卖一次,一次几分钟的情况出现,并不是所谓的饥饿营销。

根据后来的统计显示,雷军表示,第一台小米手机总共卖了790万台。(静静)

标签: 雷军 小米 一代 原本 计划 1499元 不是 1999元


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