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官宣!苏宁易购成2020英雄联盟职业联赛官方赞助商 - 站长搜索
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官宣!苏宁易购成2020英雄联盟职业联赛官方赞助商

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2020-06-12 13:56:05 转载来源: 网易科技报道

6月12日消息,苏宁易购与英雄联盟赛事官方联合官宣,苏宁易购成为2020英雄联盟职业联赛官方合作伙伴。据悉,目前苏宁易购站内已经上线LPL专题页,打开APP搜索“LPL”即可进入,618期间每天都可免费抽取手机电脑等奖品,并且获得各种专项补贴优惠

6月12日消息,苏宁易购与英雄联盟赛事官方联合官宣,苏宁易购成2020英雄联盟职业联赛官方合作伙伴。

据悉,目前苏宁易购站内已经上线LPL专题页,打开APP搜索“LPL”即可进入,618期间每天都可免费抽取手机电脑等奖品,并且获得各种专项补贴优惠。

英雄联盟职业联赛,简称LPL,是中国大陆最高级别的英雄联盟职业比赛。作为最热门的电竞赛事之一,每年LPL都会吸引数亿人次观看。基于赛事的广泛影响力,LPL积极与各大品牌、平台进行合作,力求辐射更广泛的用户人群。

苏宁集团旗下拥有江苏苏宁足球俱乐部和国际米兰足球俱乐部,同时苏宁电子竞技俱乐部更是国内首家企业运营的电竞俱乐部,近年来,苏宁易购还成功塑造了一系列自有电竞IP。

苏宁易购表示,通过LPL在国内游戏玩家人群中的强大影响力,苏宁易购将获取更多年轻用户的青睐,开启电商电竞全面融合的新模式。

与此同时,苏宁拥有线上线下全渠道资源,助力英雄联盟职业联赛更加直接、精准地触达用户。比如线上电竞专属玩法和玩家人群运营,线下一系列主题店、粉丝见面会、观赛水友赛等特色玩法,打造更加富有影响力和创新性的电竞营销模式。

据悉,今年618苏宁易购在文娱方面也有大动作,6月17日,苏宁易购将推出全国首档综艺电商融合直播超级秀,邀请到的明星包括沈腾、关晓彤、极限挑战男团、王源、张杰等。(一橙)

标签: 官宣 苏宁 易购成 2020 英雄 联盟 职业 联赛 官方


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