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借免费网课向学生推广网游,虎牙直播:紧急修改

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2020-06-08 22:26:07 转载来源: 澎湃新闻

(原标题:虎牙直播回应借免费网课向学生推广网游:紧急修改广告已下线) 澎湃新闻记者 揭书宜6月8日,虎牙直播(NYSE:HUYA)回应借免费网课向学生推广网游一事称,央视报道中提及的未成年人消费投诉,平台已核实情况并完成退款。虎牙方面表示,业务初衷是为疫情期间方便用户学习上网课紧急推出的线上教育板块,并没有任何主动商业性推广的目的

(原标题:虎牙直播回应借免费网课学生推广网游紧急修改广告已下线)

澎湃新闻记者 揭书宜

6月8日,虎牙直播(NYSE:HUYA)回应借免费网课向学生推广网游一事称,央视报道中提及的未成年人消费投诉,平台已核实情况并完成退款。

虎牙方面表示,业务初衷是为疫情期间方便用户学习上网课紧急推出的线上教育板块,并没有任何主动商业性推广的目的。由于上线时间紧张,部分产品功能也在持续改进中。针对央视报道中提到的品类商业元素,平台也进行了紧急修改,目前“一起学”板块的广告已下线。


6月8日,据央视新闻报道,今年2月初,虎牙直播开通免费上网课渠道。然而,在虎牙直播App中,一打开,首先弹出的却是各种网游的兴趣选项,学习栏目被放在最后,要进行网络学习,先要浏览大量游戏、交友信息;所谓的免费网课页面中,也有大量精心包装的游戏广告。

虎牙直播财报显示,2020年第一季度,虎牙总收入同比增长47.8%至24.12亿元人民币。非美国通用会计准则下,归属于虎牙的净利润为2.63亿元人民币,同比增长100.7%,连续十个季度实现盈利。

标签: 免费 网课 学生 推广 网游 虎牙 直播 紧急 修改


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