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趣头条一季度营收14.12亿元同比增长26.2% - 站长搜索
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趣头条一季度营收14.12亿元同比增长26.2%

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2020-06-04 18:06:05 转载来源: 网易科技报道

6月4日消息,趣头条正式发布了2020年第一季度财报。财报显示,趣头条第一季度营业收入14.12亿元,同比增长26.2%,高于市场预期的14.10亿元

6月4日消息,趣头条正式发布了2020年第一季度财报。财报显示,趣头条第一季度营业收入14.12亿元同比增长26.2%,高于市场预期的14.10亿元。归属于普通股股东的净亏损为5.435亿,较上年同期的净亏损6.903亿元收窄21.3%。


受财报影响,截止发稿,该公司股票盘前涨幅5.49%。

用户数据方面,综合季度平均月活跃用户达到1.38亿,同比增长24.2%,综合季度平均日活跃用户达到4560万,同比增长21.5%。用户日均在线时长62.4分钟,长期保持在1小时以上。

一季度,趣头条App新增了千余名行业头部原创作者,其中小视频优质作者更是较2019年12月底提升近40倍。截至一季度末,平台日均阅读PV 7.9亿,环比增长10%,日均互动率19.85%,环比增长89%,其中小视频日均阅读PV 2.53亿,环比增长41%,日均互动数据环比增长达66.2%。

一季度,趣头条广告营收达到13.64亿元,同比增长超过25.5%。其中短视频类广告营收同比增长近4倍,在整体营收中的占比同比提升近10个百分点。品牌广告营收同比增长359%。

在网络文学赛道,米读在4月推出了“平民英雄”计划,未来三年内,将投入不低于10亿元的资金及流量资源,重点挖掘、扶持一批优质的潜力作者,持续强化原创、独家等内容建设。在拥有近两亿的用户规模后,米读从流量端反打内容端,将免费阅读推进至内容精耕的2.0时代。目前,米读已成功覆盖了行业80%的网络文学内容供应商。

标签: 头条 一季度 营收 14.12亿元 同比 增长 26.2%


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