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快手商业化上线“开眼快创”广告创意服务平台 - 站长搜索
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快手商业化上线“开眼快创”广告创意服务平台

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2020-04-22 17:46:06 转载来源: 网易科技报道

4月22日消息,近日,快手商业化推出“开眼快创”广告创意服务平台,同步上线PC端和APP端,旨在赋能快手商业化的合作伙伴,专注于为广告主、创作者、代理商等各个角色提供创意灵感、案例展示、资讯内容、方法论和创作工具等,帮助他们更便捷、更快速地完成广告视频制作以及营销方案制定。根据介绍,“开眼快创”搭建的“发现灵感”模块聚合了快手平台高热度视频,并可以提供实时案例分析和热点排行,通过快手广告灵感和快手热门作品两个栏目,为创作者提供效果广告解析、品牌广告案例和广告视频创意案例,以内容激发创作者灵感

4月22日消息,近日,快手商业化推出“开眼快创广告创意服务平台,同步上线PC端和APP端,旨在赋能快手商业化的合作伙伴,专注于为广告主、创作者、代理商等各个角色提供创意灵感、案例展示、资讯内容、方法论和创作工具等,帮助他们更便捷、更快速地完成广告视频制作以及营销方案制定。


根据介绍,“开眼快创”搭建的“发现灵感”模块聚合了快手平台高热度视频,并可以提供实时案例分析和热点排行,通过快手广告灵感和快手热门作品两个栏目,为创作者提供效果广告解析、品牌广告案例和广告视频创意案例,以内容激发创作者灵感。

此外,“开眼快创”提供体系化学习板块,整理了快手磁力引擎在营销体系、产品技术、内容等方面的进化升级以及行业创意方法论,提供资讯分享、学习课程及研究报告,帮助商业化合作伙伴,了解行业发展一手信息,洞察短视频商业价值,找到创意爆点,快速提升创意能力。

为帮助合作伙伴实现创意的规模化生产和个性化呈现,“开眼快创”提供的创意工具箱可以帮助用户智能制作模板视频和微电影。

模板视频工具针对不同行业素材特点,提供大量优质模板,生产者只需要做简单的文字编辑或素材更换,就可以产出符合快手商业化广告的创意视频。微电影功能则提供便捷的视频编辑工具,能够实现智能转场和AI配乐,只需要简单拍摄上传视频,即可产出优质创意短视频。这两大工具降低了视频制作门槛,极大地提升了制作效率。

快手商业内容业务负责人王俊森表示,“开眼快创”将通过打通快手内部创意资产和程序化投放,在规模化生产素材的基础上实现定制化投放。(彭丽慧)

标签: 快手 商业化 上线 开眼快创 广告创意 服务平台


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