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快手又在音乐方面发力了!200亿流量扶持音乐主播 - 站长搜索
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快手又在音乐方面发力了!200亿流量扶持音乐主播

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2019-11-26 21:55:07 转载来源: 网易科技报道

11月26日消息,快手又在音乐方面发力了,这次的重点是音乐直播。日前,快手音悦台发布一项新的扶持政策:未来一年将投入200亿流量扶持音乐主播,包括冷启动流量包、任务激励包以及直播推荐位支持


11月26日消息,快手又在音乐方面发力了,这次的重点是音乐直播。日前,快手音悦台发布一项新的扶持政策:未来一年将投入200亿流量扶持音乐主播,包括冷启动流量包、任务激励包以及直播推荐位支持。

据了解,快手社区活跃的音乐主播超过100万,每天发起超过20万场音乐直播。

2019年初,快手在同城页面上线音悦台。根据快手提供的数据显示,过去一年通过快手音悦台,音乐主播TOP500总涨粉超8亿。收入方面,音乐主播可以通过广告、直播、知识付费、电商等多种方式变现。

据悉,快手音悦台未来将在三个方面支持主播成长:一是流量,直播推荐、短视频流量激励;二是宣推,站内活动聚合流量,外部资源联合宣推;三是变现,主播活跃促进生态繁荣,生态繁荣提升主播收益。(彭丽慧)

标签: 音乐 快手 又在 方面 发力 200亿 流量 扶持 主播


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