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京东蝴蝶节美妆引爆女性市场 热点品牌销售增长7倍 - 站长搜索
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京东蝴蝶节美妆引爆女性市场 热点品牌销售增长7倍

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2014-03-20 09:34:21 转载来源: 网络整理/侵权必删

京东春季大促“蝴蝶节”已近尾声,其主推的个护化妆品类备受市场瞩目,尤其是女性消费者反响热烈,如薇姿、伊丽莎白雅顿、佰草集、兰芝等国内外知名化妆品牌的销售额与平时相比增幅近7倍。 京东蝴蝶节自2月28日重磅开场,先后推出了美妆、服饰、数码户外和3C家电四大促销专场,以女性用户为目标人群,以“不光低价,真才靠谱”为承诺,提供了一场春季网购狂欢

京东春季大促“蝴蝶节”已近尾声,其主推的个护化妆品类备受市场瞩目,尤其是女性消费者反响热烈,如薇姿、伊丽莎白雅顿、佰草集、兰芝等国内外知名化妆品牌销售额与平时相比增幅近7倍。

京东蝴蝶节自2月28日重磅开场,先后推出了美妆、服饰、数码户外和3C家电四大促销专场,以女性用户为目标人群,以“不光低价,真才靠谱”为承诺,提供了一场春季网购狂欢。各大专场采取满减、满赠、满返、秒杀等多样化促销方式,受到消费者热捧,尤其是女性用户钟爱的个护化妆品类销售非常火爆。据统计,蝴蝶节期间,个护化妆品类销售额同比去年同期增长近2倍,截至3月11日,共售出36万余瓶洗发水,近40万片面膜,4万余瓶香水,2万余支唇膏。

业内人士指出,“蝴蝶节”是京东首次在妇女节这个关口展开的大规模的“女性营销”,一改最初服务男性3C控的形象。加上之前京东陆续推出的文艺范儿的“青春”频道、闪购“红”,以及诸多时尚发布会,京东“拉拢”女性用户、改变气质的柔化策略已见成效,也使京东的用户群体更加男女平衡。

标签: 京东 蝴蝶 节美 引爆 女性 市场 热点 品牌 销售


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