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报告:2018年中国网络视频网民使用率仅次于即时通信 - 站长搜索
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报告:2018年中国网络视频网民使用率仅次于即时通信

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2019-05-28 01:10:06 转载来源: IThome

站搜网5月27日消息 今日下午,《2019中国网络视听发展研究报告》在第七届中国网络视听大会上正式发布。截至2018年12月,网络视频用户(含短视频)规模达7.25亿,网民使用率为87.5%,网络视频(含短视频)是仅次于即时通讯的中国第二大互联网应用,高于搜索和网络新闻

站搜网5月27日消息 今日下午,《2019中国网络视听发展研究报告》在第七届中国网络视听大会上正式发布。截至2018年12月,网络视频用户(含短视频)规模达7.25亿,网民使用率为87.5%,网络视频(含短视频)是仅次于即时通讯的中国第二大互联网应用,高于搜索和网络新闻。2018年视频内容行业市场规模达1871.3亿元,其中短视频市场规模为467.1亿元,同比增长744.7%。

《报告》显示,截至2018年12月,我国网民规模达到8.92亿,全年新增网民5653万,网民通过手机接入互联网的高达98.6%。随着新一代信息技术不断突破和应用,网络视听行业取得前所未有的快速发展。截至2018年12月,网络视频用户规模(含短视频)达7.25亿,占网民总数的87.5%,短视频用户、网络直播用户、网络音频用户规模分别为6.48亿、3.97亿、3.01亿,网络视听已占据互联网数据访问总流量的80%以上。

《报告》显示,截至2018年12月,短视频用户规模达6.48亿,半年新增短视频用户5395万,用户规模增长率为8.3%。2018年以来,短视频日均使用时长迅速增加,与综合视频应用之间的差距逐步缩小,并在2018年6月实现反超,且差距逐步拉大。

“从使用时长、用户规模等方面,短视频都全面反超长视频,成为中国人最主要的娱乐视频休闲的方式,我们已经进入全民短视频时代。随着5G技术的发展,网络视听行业还将迎来历史性、突破性发展机遇。”中国网络视听节目服务协会常务副秘书长周结表示。

标签: 报告 2018 年中国 网络视频 网民 使用率 仅次于 即时 通信


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