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报告称美国今年PC搜索广告收入将减少14亿美元 - 站长搜索
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报告称美国今年PC搜索广告收入将减少14亿美元

互联网 2014-03-18 19:27:18 转载来源: 网络整理/侵权必删

AS网站目录科技讯 3月15日消息,市场研究公司eMarketer发表报告称,由于更多的人将使用智能手机搜索信息,今年美国桌面搜索广告业务收入将大幅下滑9.4%,相当于14亿美元。报告同时预测,未来几年美国桌面搜索广告业务还将继续下滑

AS网站目录科技讯 3月15日消息,市场研究公司eMarketer发表报告称,由于更多的人将使用智能手机搜索信息,今年美国桌面搜索广告业务收入将大幅下滑9.4%,相当于14亿美元

报告同时预测,未来几年美国桌面搜索广告业务还将继续下滑。到2018年,桌面搜索广告收入将下滑33.1%。移动端则截然相反:去年搜索收入大增120.8%,预计今年将再增长82.3%。

这样的数字说明桌面搜索广告仍将占据主导位置,但移动设备正渐渐颠覆这种趋势。eMarketer预测,今年美国移动搜索收入将达到90.2亿美元,桌面搜索收入则为135.7亿美元。

谷歌76.4%的搜索广告收入来自于桌面。eMarketer预测,这个比例今年将降到66.3%,原因是更多的付费点击将转向移动设备。

广告商似乎未能跟上消费者转向移动设备的速度。去年,非语音移动活动占成年人在媒体上平均所花费时间的比重约为20%,但在所有的媒体广告开支中,移动设备仅占到了不足6%。(思远)

标签: 报告 美国 今年 PC 搜索 广告 收入 减少 亿美元


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