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苏宁格兰仕打响618第一枪:200万台微波炉已敲定

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2019-05-07 15:45:07 转载来源: IThome

5月6日,格兰仕集团有限公司董事长梁昭贤一行到访苏宁总部,与苏宁易购集团总裁侯恩龙、苏宁零售集团生活家居公司总裁郭晓伟等高管团队展开深度会谈。此次战略沟通会,双方首先肯定了第一季度基础工作,并对下半年的增量品类规划、产品结构调整、精细化运营管理、渠道拓展保障等工作展开了深入探讨

5月6日,格兰仕集团有限公司董事长梁昭贤一行到访苏宁总部,与苏宁易购集团总裁侯恩龙、苏宁零售集团生活家居公司总裁郭晓伟等高管团队展开深度会谈。此次战略沟通会,双方首先肯定了第一季度基础工作,并对下半年的增量品类规划、产品结构调整、精细化运营管理、渠道拓展保障等工作展开了深入探讨。同时,双方还敲定200万台微波炉战略集采计划。

据了解,2019年1至4月份,格兰仕生活电器全品类在苏宁全渠道销售实现了同比50%的增长,其中线上渠道更是实现了同比80%的增长,取得了远超行业的高速增长。基于良好的增长势头,双方对下半年的销售规模抱有极大的信心。此次200万台微波炉大单的敲定,真正实现了淡季产能买断,反季打款提货,将为消费者带来更优的产品、更低的价格以及更佳的消费体验。

在参观完苏宁控股集团展厅之后,格兰仕集团有限公司董事长梁昭贤表示,苏宁紧跟时代的脚步,与时间赛跑,取得了崭新的进步,从苏宁的众多业态中,可以看到苏宁的活力与极致精神。

作为拥有40年发展历史的家电品牌,格兰仕多年来保持着微波炉行业领军地位,近年来已发展为综合领先的白电集团。格兰仕集团有限公司董事长梁昭贤提到,苏宁已成为格兰仕工厂的第一出货渠道,随着近年来消费升级的持续深入,双方在产品创新、营销创新、服务升级等方面的合作不断增强,实现了市场业绩的高速增长。

苏宁易购集团总裁侯恩龙谈到,格兰仕与苏宁已保持了20多年的合作关系,双方基于优势互补、信息共享的原则,在智能家电、专属定制、渠道拓展、流程服务等合作领域取得了丰硕成果。苏宁与格兰仕的合作已经由慢跑走向了快跑,最终将实现行业领跑。

通过此次会谈,双方对现有优质资源进行了重新整合,在产品、渠道、运营方面寻求突破,为下半年销售做好全方位布局。线上,除了易购主站,还要加强培育苏宁易购天猫旗舰店,将其打造成为格兰仕的王牌明星店。精细化运营,共同匹配资源和人员,利用社群、内容种草、团购渠道把更好的产品推荐给广大消费者。线下,将在100家TOP门店设置格兰仕品牌形象店,融入互动式体验,为消费者带来更多更近距离的购物体验。针对零售云,着力探讨店中店的合作模式,发挥各自的优势,满足四六级市场消费升级的需求。

针对即将到来的618年中大促,格兰仕还将在苏宁进行微波炉、烤箱、微蒸烤复合一体家电等多款新品首发,此外,双方也将一起开展格兰仕老旧机器原价回收活动,以旧换新让利消费者,满足消费者对品质生活的需求。

标签: 苏宁 格兰仕 打响 一枪 200万台 微波炉 敲定


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