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OPPO内部人士:总公司层面将减少明星代言 - 站长搜索
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OPPO内部人士:总公司层面将减少明星代言

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2019-05-07 09:44:06 转载来源: IThome

站搜网5月7日消息 据澎湃新闻报道,4月26日,OPPO宣布成为温布尔登网球锦标赛全球唯一的手机行业合作伙伴和唯一的亚洲合作伙伴。一位OPPO内部人士表示,接下来,在全球层面OPPO品牌更多会跟大型体育赛事这类合作

站搜网5月7日消息 据澎湃新闻报道,4月26日,OPPO宣布成为温布尔登网球锦标赛全球唯一的手机行业合作伙伴和唯一的亚洲合作伙伴。一位OPPO内部人士表示,接下来,在全球层面OPPO品牌更多会跟大型体育赛事这类合作。

该内部人士还称,明星代言这种总公司层面会减少,若当地区域市场有次需求让当地去操作,“比如说印度、东南亚等市场,当地经销商如果觉得明星代言有市场,那么他们可能还会去做,但仅限于当地的操作。”

OPPO副总裁、中国大陆事业部总裁沈义人接受记者采访时称,携手温网基于公司品牌国际化、运营本地化的全球化策略。此次签约温网首先基于全球品牌层面的合作,OPPO已经是全球第五大手机品牌,公司追求做一家健康、长久的企业。

根据IDC的数据,2018年,OPPO全球手机出货量为1.13亿台,市场份额为8.1%,位列全球第五;在中国智能手机市场中出货量共7890万部,以19.8%的市场份额位居第二。

标签: OPPO 内部 人士 总公司 层面 减少 明星 代言


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