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B站陈睿:这一代年轻人尊重版权愿意为优质内容付费 - 站长搜索
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B站陈睿:这一代年轻人尊重版权愿意为优质内容付费

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2019-04-27 00:01:06 转载来源: 网易科技报道

4月26日消息,在2019中国网络版权保护与发展大会上。哔哩哔哩董事长兼CEO陈睿表示,“现在的年轻人,他们喜欢很多新型的内容类型,比如说纪录片、动画片、原创音乐,而且他们尊重版权,愿意为优质内容付费


4月26日消息,在2019中国网络版权保护与发展大会上。哔哩哔哩董事长兼CEO陈睿表示,“现在的年轻人,他们喜欢很多新型的内容类型,比如说纪录片、动画片、原创音乐,而且他们尊重版权,愿意为优质内容付费。”他认为,这点在年轻人文化社区B站的身上,体现得尤为明显。

B站称,在B站近亿的月活用户中,18―35岁占比78%,以90后、00后为主的Z世代是其主要用户群体。在陈睿看来,网生一代的Z世代由于从小获得良好的教育,并享有更为殷实的物质生活,催生出这代年轻人三个不同于年长者的特点――文化自信、道德自律和知识素养,反映到内容消费的选择方面也会有所不同。

另外,B站上的年轻用户还表现出了对优质国产动画,及UP主原创内容的内容消费喜好。去年底,B站宣布即将上线23部国产动画,同年B站国创区总播放量超24亿。且据陈睿介绍,每周有超一千首原创音乐诞生自B站,由UP主自行创作,目前B站已是国内最大的互联网原创音乐社区之一。

因此,陈睿认为,这一代年轻人愿意用时间为优质内容“投票”,并且他们具备的知识素养促使他们尊重版权,为精品付费。陈睿分享了一组数据,去年B站施行的优质内容会员付费先看策略,促使B站大会员数猛增51倍。

标签: 站陈 一代 年轻人 尊重 版权 意为 优质 内容 付费


声明:本文内容来源自网络,文字、图片等素材版权属于原作者,平台转载素材出于传递更多信息,文章内容仅供参考与学习,切勿作为商业目的使用。如果侵害了您的合法权益,请您及时与我们联系,我们会在第一时间进行处理!我们尊重版权,也致力于保护版权,站搜网感谢您的分享!

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