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Keep范筱:内容变现将是keep近期探索的一个方向 - 站长搜索
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Keep范筱:内容变现将是keep近期探索的一个方向

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2018-12-07 19:32:07 转载来源: 网易科技报道

12月7日消息,Keep内容研发中心总经理范筱表示,keep最早定位是移动健身教练,后来变为自由运动场,这是因为现在keep用户量已达到1.6亿,而随着Keep用户量的增多,用户需求也变得越多样,这就要求keep在运动品类上做更多拓展和调整,用以满足不同用户的要求。因此keep未来将会在两方面发力,一是多场景的调整和探索


12月7日消息,Keep内容研发中心总经理范筱表示,keep最早定位是移动健身教练,后来变为自由运动场,这是因为现在keep用户量已达到1.6亿,而随着Keep用户量的增多,用户需求也变得越多样,这就要求keep在运动品类上做更多拓展和调整,用以满足不同用户的要求。

因此keep未来将会在两方面发力,一是多场景的调整和探索。今年Keep正式推出线下空间Keepland,相比于线上,Keepland线下内容的仪式感、参与感更强一些。二是从软件到硬件的拓展和变化。据范筱介绍,早期用户所用内容是通过Keep提供的,今年keep上线了跑步机,未来也会陆续上线一些智能穿戴设备。在她看来,今年keep上线的硬件可以视为是比较基础的部分,未来AI将是keep探索的一个方向。“比如怎么跟硬件去结合,拿到更多用户的数据;怎么把内容更多的标准化和模板化,用数据的方式给到用户一些更直接的反馈和体验等。”

同时,内容变现是keep近期探索的一个方向。据范筱透露,keep已经开始做内容层面的变现,从会员到智能计划都是一个变现的方式和途径。对于一些能解决用户基础的训练库keep是不会收费。“因为对用户来讲这是非常有价值和有用性的部分,而且这个部分我们要解决的是一些用户非常基础的一些要求。”收费主要会发生在内容和服务上升级的部分。

此外智能计划也是变现的方式。在范筱看来,训练不是一个单点的,需要时刻去考虑用户的现实情况和单位时间的训练设计。“它是一个长线和周期性的,在这个长线和周期性里面我们还要考虑到用户实际的身体情况去做一些及时的调整,所以这个部分keep会收费。”

“我们今年也在尝试知识付费,就是内容的商业化方向也有一个知识付费的方式。”范筱介绍,keep考虑用视频的内容区解决更多用户的问题。比如像产后的妈妈应该怎么去恢复、应该注意什么问题、她们能不能开始训练或者是训练跟普通人的训练有什么区别?

而对于付费内容的目标,范筱表示,短期目标要追求商业化、追求商业价值,长期的目标是能够更多的满足用户的需求,“让更多的人在想到运动的时候,第一个想到的就是Keep。”

标签: Keep 范筱 内容 变现 将是 keep 近期 探索 一个


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