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正在阅读:又挖人了!苹果欲进一步壮大其创意广告团队又挖人了!苹果欲进一步壮大其创意广告团队 - 站长搜索
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正在阅读:又挖人了!苹果欲进一步壮大其创意广告团队又挖人了!苹果欲进一步壮大其创意广告团队

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2018-11-28 13:07:05 转载来源: 太平洋电脑

  【AdminSo资讯】据外媒报道,苹果已经从英国广告公司AbbottMeadVickersBBDO(AMV)“挖走”了两支创意团队,目的是扩充自己的广告团队。  这两支团队分别是MikeCrowe和RobMesseter以及CaioGiannella和DiegodeOliveira,他们即将从伦敦搬到库比蒂诺,分别从事iPhone品牌和苹果整体品牌的广告工作

  【AdminSo资讯】据外媒报道,苹果已经从英国广告公司AbbottMeadVickersBBDO(AMV)“挖走”了两支创意团队,目的是扩充自己的广告团队。

  这两支团队分别是MikeCrowe和RobMesseter以及CaioGiannella和DiegodeOliveira,他们即将从伦敦搬到库比蒂诺,分别从事iPhone品牌和苹果整体品牌的广告工作。

  Crowe和Messeter在2014年加入AMV。从那时起,他们一直负责打造著名的广告,包括2015年英式橄榄球世界杯的吉尼斯广告。另外,Giannella和deOliveira则是在2015年加入AMV。他们参与了维珍航空和维珍假期,体育频道BTSport以及女性卫生品牌Bodyform的广告活动。

  在过去四年的大部分时间里,苹果一直在发展其内部创意团队。其最初的招聘人员来自MediaArtsLab,这是TBWA专门为苹果工作的部门。与苹果的所有“内包”一样,雇佣自己的员工来完成这些工作可以增强苹果对其产品展示方式的进一步控制。

  苹果一向以推出创意广告著称,不知道在壮大自己的广告团代后,苹果日后会为我们带来什么新作品呢?

标签: 创意广告广告公司iphone苹果


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