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“黑色星期五”剁手:国外也钟情网购 - 站长搜索
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“黑色星期五”剁手:国外也钟情网购

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2018-11-24 17:01:08 转载来源: 网易科技报道

(原标题:Black Friday deals lure U.S. shoppers, biggest sales gains online) 11月24日消息,据国外媒体报道,“黑色星期五”当天,美国各地的购物者在网上和实体商店抢购大幅打折促销的玩具、服装和电子产品。研究公司AdobeAnalytics称,截至当地时间“黑色星期五”上午10点,网上交易额达到了6.43亿美元,较去年同期增长了28%

(原标题:Black Friday deals lure U.S. shoppers, biggest sales gains online)


11月24日消息,据国外媒体报道,“黑色星期五”当天,美国各地的购物者在网上和实体商店抢购大幅打折促销的玩具、服装和电子产品。

研究公司AdobeAnalytics称,截至当地时间“黑色星期五”上午10点,网上交易额达到了6.43亿美元,较去年同期增长了28%。特别要指出的是,通过智能手机的网购行为,促进了这一增长。

根据数据研究部门的的最初数据显示,无论是实体商店还是网上商店,零售总额都与预期相符。该公司预计,今年黑色星期五的总销售额将超过230亿美元,高于去年的210亿美元。

电商交易研究公司AdobeAnalytics表示,在线消费在周五有望达到64亿美元。感恩节当天的网上销售额增长了28%,达到37亿美元。

据美国零售联合会预计,今年11月和12月期间的假日零售额将比2017年增长4.3%至4.8%,总额范围在7174.5亿美元至7208.9亿美元之间。而在过去五年,这一增长幅度平均为3.9%。

路透社和益普索(Reuters/Ipsos)上周公布的一项调查显示,约38%的美国消费者计划在黑色星期五购物。

购物者在商店选择购买电视机、苹果iPad和苹果手表等高价商品,而手机、玩具、游戏机和炊具,在沃尔玛商店是最畅销的商品。

标签: 黑色星期五 剁手 国外 钟情网 情网


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