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外媒看双11:阿里东南亚电商业务正在加速增长 - 站长搜索
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外媒看双11:阿里东南亚电商业务正在加速增长

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2018-11-12 17:32:05 转载来源: 网易科技报道

(原标题:Alibaba-backed Lazada: Southeast Asia's e-commerce growth accelerating) 11月12日消息,据CNBC报道,在今年的“光棍节”购物狂欢中,中国电商巨头阿里巴巴(Alibaba)的营收增长幅度是史上最小的,但其持有多数股权的东南亚大型在线零售商Lazada表示,在“光棍节”期间,东南亚电子商务增长仍在加速。Lazada首席执行官亚力克西斯・兰特尼耶(Alexis Lanternier)表示:“东南亚正处于电商之旅的起点处,且仍在加速增长

(原标题:Alibaba-backed Lazada: Southeast Asia's e-commerce growth accelerating)


11月12日消息,据CNBC报道,在今年的“光棍节”购物狂欢中,中国电商巨头阿里巴巴(Alibaba)的营收增长幅度是史上最小的,但其持有多数股权的东南亚大型在线零售商Lazada表示,在“光棍节”期间,东南亚电子商务增长仍在加速

Lazada首席执行官亚力克西斯・兰特尼耶(Alexis Lanternier)表示:“东南亚正处于电商之旅的起点处,且仍在加速增长。我们正处在令人兴奋的加速增长阶段。”

Lazada总部位于新加坡,业务遍及东南亚,它也在“双11”期间举办了自己的购物狂欢活动。活动在午夜开始时,Lazada今年的客流量达到去年的三倍。与一年前相比,成交额在午夜时段也飙升了7倍。

兰特尼耶说,他对东南亚地区的销售情况非常乐观。这个地区有5.6亿人口,手机普及率也在不断上升。

今年的“光棍节”购物活动的第十届,也被称为双十一购物节,因为它在11月11日举行。在这24小时内,阿里巴巴在天猫等电子商务网站提供了大量折扣商品。今年,该公司在24小时的网上零售狂潮中创下了2135亿元(307亿美元)的销售记录。

不过,尽管销售额再创纪录,但其年增长率却从39%下降到27%,这是“光棍节”购物狂欢活动诞生10年来的最低增速。(小小)

标签: 外媒 看双 阿里 东南亚 电商 业务 正在 加速 增长


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