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天猫双11十年:从1个人的“光棍节”到10亿人的记忆 - 站长搜索
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天猫双11十年:从1个人的“光棍节”到10亿人的记忆

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2018-11-04 10:05:04 转载来源: 环球网综合

(原标题:天猫双11十年:从1个人的“光棍节”到10亿人的记忆) 天猫双11十年了。2009年11月11日,“一元秒杀,全场五折”几个字在当时还叫“淘宝商城”的天猫打响

(原标题:天猫双11十年:从1个人的光棍节”到10亿人的记忆

天猫双11十年了。

2009年11月11日,“一元秒杀,全场五折”几个字在当时还叫“淘宝商城”的天猫打响。那天人们奔走相告:“淘宝商城疯了”。没人预料到,十年后的双11会从1个人的“光棍节”变成一场覆盖全球10亿人的狂欢,成为所有人的集体记忆。

10月24日起,阿里巴巴在微博微信发起了一个十年天猫双11故事征集:#记忆博物馆#。短短几小时、上万条留言,掀起全民回忆杀。

人们纷纷讲述了这些年的天猫双11故事:阿里老员工晒出十年前在淘宝工作时的工牌;高校学生回忆起当年盼望学校不断网不断电的青春;有人感慨时代发展让老百姓用上经济实惠的东西;有人回忆当年送礼物的初恋已经成家;有人分享了从一穷二白到如今打拼后,可以为家人“买买买”的幸福。

天猫双11的创造者、阿里巴巴集团CEO张勇见证了双11的十年历程,他在2018股东信里写:“从1999年创立至今,我们‘让天下没有难做的生意’的使命从未改变。如今这一使命加入了全新的数字化时代背景。”

今年是改革开放40周年,当天猫双11成为影响世界的商业和文化现象,我们发现,十年双11记忆也为亿万中国人的消费升级、生活水平提高和中国国民经济发展提供了注脚。

(“记忆博物馆”实体展出现在上海地标东方明珠的天猫国际国家馆)

和春晚构建中国人的集体记忆一样,十年天猫双11投射了社会与时代变迁,成为一座印刻在所有人生命里的“记忆博物馆”。

标签: 人的 天猫双 十年 1个 光棍节 10亿 记忆


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