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广告屏蔽插件Adblock减少广告收入 还会降低流量 - 站长搜索
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广告屏蔽插件Adblock减少广告收入 还会降低流量

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2017-04-14 21:09:08 转载来源: 36氪

(原标题:警惕!广告屏蔽插件Adblock不仅减少广告收入,还会降低网站流量) 据PageFair最新报告显示,著名广告屏蔽插件Adblock对网站的流量和收入都有巨大影响。PageFair是一家专门提供反Adblock软件的公司,所以也是利益相关方,发布这样的报告不足为奇

(原标题:警惕!广告屏蔽插件Adblock不仅减少广告收入还会降低网站流量

据PageFair最新报告显示,著名广告屏蔽插件Adblock对网站的流量和收入都有巨大影响。

PageFair是一家专门提供反Adblock软件的公司,所以也是利益相关方,发布这样的报告不足为奇。据他们称,本报告是对本杰明・希勒教授(布兰迪斯大学)、乔尔・沃尔福格尔教授(明尼苏达大学和国家经济研究局)以及约翰尼・瑞恩博士(PageFair)共同研究成果的介绍。

PageFair的报告称,Adblock具有隐藏的成本,它不仅减少了中小型网站的收入,还减少了流量:

  • 被Adblock过滤的总网站流量每增加1%,中小网站的网站流量就下降0.67%。

  • 被Adblock过滤广告,通常会导致该网站流量暂时提升。这种短期效应是因为Adblock用户无需广告即可享受该网站。

  • 三年来,大多数具有较高Adblock过滤率的网站的流量水平相对于其他网站显着降低。

  • 由于Adblock,研究中的2,574个网站的流量平均在35个月之内下降了8%。

PageFair的生态系统负责人约翰尼・赖恩在接受采访时称:“死亡,Adblock带来的是中小网站和利基市场的慢性死亡。我们之前知道Adblock会影响收入,但不知道原来它也会降低流量。”

Alexa排名前20%的网站的流量迄今尚未受到Adblock的影响,PageFair表示,这是因为大型网站直接向广告客户销售高级在线广告。

标签: 广告 屏蔽 插件 Adblock 减少 收入 还会 降低 流量


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