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App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
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App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
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无数次追求后乐视最终还是“吐出”了Vizio

互联网 2017-04-12 06:33:09 转载来源: 新京报

（原标题：无数次追求后乐视还是“吐出”了Vizio）由乐视掀起的曾被认为目前全球电视产业史上最大的收购计划如今生变。4月11日，乐视全球集团有限公司与Vizio公司宣布，由于监管趋严的不利因素，收购Vizio的合并协议将不再继续推进

（原标题：无数次追求后乐视还是“吐出”了Vizio）

由乐视掀起的曾被认为目前全球电视产业史上最大的收购计划如今生变。4月11日，乐视全球集团有限公司与Vizio公司宣布，由于监管趋严的不利因素，收购Vizio的合并协议将不再继续推进。对于收购不再推进的原因，不少外媒认为，这跟自身过度扩张导致的资金链吃紧有关。而对于这场收购生变的影响，乐视致新CEO梁军回应新京报称，“对乐视在美国市场的布局没有影响，超级电视依然按计划执行美国市场拓展”。

此前收购曾“多次被拒绝”

2016年7月，乐视全球在美国洛杉矶宣布收购美智能电视巨头Vizio，收购额达20亿美元，被业内认为是目前全球电视产业史上最大的收购计划。

“三年前，我们就开始追求Vizio，但不断被拒绝。”乐视网CEO贾跃亭在彼时表示，“无数次被拒绝后又无数次找上门，在反复交流过程当中，Vizio创始人王蔚也逐步了解并部分认可了乐视对产业趋势的判断。”

根据收购方案，本次收购完成后，乐视将拥有Vizio100％股权以及旗下关联公司49％的股权。收购后，Vizio将成为乐视的全资子公司，品牌仍将继续存在，其经营管理团队也维持不变。

Vizio创始人王蔚出生于中国台湾，26岁选择创业，于上世纪90年代抵押房子60万美元创立Vizio。目前，Vizio在美国是仅次于三星的第二大电视品牌。

对于此次收购告吹的原因，乐视表示“一直以极大诚意推动”，因为监管趋严告吹。

中国企业出海并购失败的已有先例。2月，万达以10亿美元收购美国“金球奖”制作公司Dick Clark Productions的交易告吹；3月，SOHO中国董事长潘石屹宣布，已取消或放缓了出售旗下虹口SOHO等物业的计划，潘石屹表示，本打算将出售收益用于境外投资，但由于外汇管制资金无法出境，公司决定取消出售计划。

乐视北美被爆裁员，公司无回应

随着贾跃亭去年11月公开信中承认乐视陷入资金链危机，乐视一直“蒙眼狂奔”的打法，疯狂烧钱的模式也在暴露出一些转变。

在北美，乐视扩张的标的除了Vizio公司以外，还有电动汽车初创公司法拉第未来。而乐视战略合作伙伴、由贾跃亭个人投资的电动汽车初创公司法拉第未来就多次被传出拖欠供应厂商费用。

今年1月份，处于资金链紧张中的乐视迎来了融创中国在内的战略投资人。不过，乐视在海外市场上的困扰并未因此完全消除。

去年乐视以2.5亿美元从雅虎手中收购的一块土地，乐视曾称这块土地将建成乐视生态城Eco City。今年3月，路透社报道称，乐视的生态城EcoCity地块正寻求出售，并提及正与正中集团（Genzon Group）商谈，计划作价2.6亿美元出售硅谷圣克拉拉一块近20万平方米的办公用地，以筹措资金，比买入时高了1000万美元。彼时乐视对媒体回应称，乐视美国正在积极寻求合作方联合打造EcoCity。

除此之外，也有外媒称，乐视北美正在寻求裁员，将裁去大约175个工作岗位，北美员工团队将缩减至300人；今年3月，乐视北美员工还遭遇到了发薪延迟，据彭博社报道，有乐视北美的员工透露，本该在3月31日发放的薪水延迟至了4月4日，乐视曾回应媒体称，将资金从中国汇出时遇到了一些困难导致了发薪日调整。

4月11日，新京报记者就裁员、迟发薪水向乐视公关部求证，对方回应称，“目前对此事尚无回应”，并称因为时差以及乐视北美与乐视公关部并无汇报关系，因此北美方面的事情很多并不同步。

■ 影响

放弃收购后，乐视是否还有“后遗症”？

有分析师认为，收购告吹会导致乐视内容进入美国市场的进度放缓。

不过，乐视也在4月11日表示，双方达成了一项新的协议。新的协议约定，乐视与Vizio将继续寻找机会，将乐视视频的应用程序与内容结合到Vizio的互联网电视平台上，同时建立协同伙伴关系，利用乐视的EUI平台及该品牌独有的内容与发行渠道，将Vizio的产品带入中国市场。

乐视致新CEO梁军回应新京报称，“对乐视在美国市场的布局没有影响，超级电视依然按计划执行美国市场拓展。”

乐视的扩张不仅体现在手机、体育、汽车等多样化的业务，也体现在对海外市场的雄心。

去年10月，乐视CEO贾跃亭在乐视美国生态落地大会前曾经表示，“为支持美国团队的壮大，实现乐视长期的愿景，我们购买了雅虎在加州圣克拉拉49英亩的土地。我们将把这一地产打造为EcoCity，容纳12000名员工，建立开放型园区，向公众开放。”

在扩张背后，乐视的资金问题一直受到外界关注。

3月30日晚，乐视网公告称，贾跃亭以35.39元每股协议转让了乐视网1.71亿股股票，涉及金额60.51亿元，占公司总股本的8.56%，已全部完成过户登记手续，且嘉睿汇鑫已按照协议约定支付完毕全部款项。

4月10日，乐视网发布2017年一季度财报，归属上市公司股东的净利润为10326.54万-13195.02万元，与上年同期相比，变动幅度为减少10%到增长15%。并将业绩放缓原因归于2017年1-2月份，受关联方公司资金流动性紧张的负面风波影响。

■ 科技i说

乐视海外收购告吹，全球化不是一切的解药

曾经被视为业内最大一笔收购案的乐视收购美国顶级电商厂商Vizio如今告吹，尽管乐视将原因归结为监管趋严，但外界对乐视资金链的疑虑依然不减。去年11月贾跃亭承认乐视资金链紧张，今年1月迎来了驰援的资金白武士融创中国，并有了新的二股东。然而，融创入股之后的乐视，其实正在发生悄然变化。

这笔耗资20亿的收购是继控股手机厂商酷派、入股TCL多媒体后，乐视在资本领域的又一大的动作。而如今，有收缩之势。收缩也是融创中国入股乐视之后的一个主题。然而，无论全球化还是在本土市场，乐视这家主打生态的互联网公司都不得不面对合理扩张、资金配套、管理治理如何协调的问题。

在去年乐视宣布收购Vizio之际，乐视春风得意，贾跃亭在美国接受50多家媒体采访，也回应了资金方面的问题。彼时，贾跃亭表示，每天都有各种关于乐视资金的问题，其实乐视从来不是一个靠资金驱动的公司，乐视过去的十年当中资金一直很紧张，但恰恰在这种情况下反而倒逼出乐视对资金高效利用的特点。

可见，贾跃亭并未回避乐视资金紧张问题，他也承认乐视每天都要面对这一问题。但问题在于，烧钱的生态模式怎么持续下去。

其实，融创中国“驰援”乐视，成为乐视网第二大股东之后，乐视的治理结构、资金等方面都有了重大变化。乐视丧失中超版权，被外界认为是乐视体育调整的一个信号之一。在孙宏斌看来，“（乐视所从事业务）每一点都挺对，加起来就不对了。因为他们手上资源不够、管理能力不够。”

贾跃亭也曾在阐述乐视全球化生态时说，中国企业取得全球化成功只有一条路就是有根本性的创新。

而乐视与Vizio的合作，根本性的创新并未展现。在美国，乐视的内容制造能力短期内还不能与Netflix、Amazon、ESPN竞争，而乐视还未来得及在美国施展更多在这方面的构想。但无疑，打造出具有全球影响力的IP也会是乐视全球化中关键一步，道阻且难。

而对于这场收购的中断，对乐视而言，更需要思考的是，生态不是一切的解药，对于乐视，无论国内还是全球，要拿出更多根本性的创新才行。

标签: 数次追求乐视最终还是吐出 Vizio

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