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五年后回头看:扎克伯格10亿美元买下Instagram太超值 - 站长搜索
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五年后回头看:扎克伯格10亿美元买下Instagram太超值

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2017-04-10 21:06:08 转载来源: IThome

五年前,Facebook花10亿美元买下了图片分享应用Instagram,扎克伯格做出这项战略决定时,Instagram用户只有3000万,而且营收几乎为零。不过,五年后回看这笔收购时,我们不得不佩服扎克伯格的前瞻性

五年前,Facebook花10亿美元买下了图片分享应用Instagram扎克伯格做出这项战略决定时,Instagram用户只有3000万,而且营收几乎为零。不过,五年后回看这笔收购时,我们不得不佩服扎克伯格的前瞻性。

▲扎克伯格和Instagram CEO凯文·斯特罗姆(左)

如今的Instagram用户已经突破6亿,许多分析师认为它将为Facebook带来数十亿美元的广告收入。

这笔交易现在看起来简直像Facebook捡了漏,但当时小扎可是力排众议,毕竟Facebook正在要IPO的节骨眼上,而10亿美元对尚未盈利的Facebook可不是小数目。

不过,负责全球市场业务的Facebook前高管麦克-霍夫林格认为,这次收购意义重大还突显在它证明了Facebook能同时运营多个成功的产品。同时,它还告诉其他创业者,如果你想实现快速增长,投奔Facebook绝对错不了。

霍夫林格在新书中写道:“Instagram的成功蕴含着无价之宝,它证明了扎克伯格有能力将增长愿景变成现实,而且小扎不会对新加入的创业者指手画脚。这就意味着,如果你想做一番大事业,Facebook是最好的归宿。”

霍夫林格相信,对Instagram的成功收购是Facebook此后收购WhatsApp的动因之一,虽然后者价格更贵。尝到甜头的Facebook后来更加自信了,它们又顺势收购了Oculus。同时,霍夫林格认为这次成功收购还帮小扎招来了许多得力助手,他们在运营非核心业务上贡献了不少力气,其中就包括PayPal前主席大卫-马科斯和雅恩·乐库,前者负责Messenger业务,而后者则是Facebook AI研究部门的奠基者。

霍夫林格写道:“对Instagram的收购创造了一股日益增长的力量,它是扎克伯格推动Facebook实现远期成功的重要元素。简单来说,这股力量就是扎克伯格对世界上最棒人才和最惊人创造的无限渴望。”

这10亿美元花的实在是太值了。

标签: 年后 回头 扎克 伯格 亿美元 买下 Instagram 超值


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