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全品类比“双11”便宜 苏宁618还要价格战

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2016-05-27 11:45:17 转载来源: 网络整理/侵权必删

【亿邦动力网讯】延续在去年双11期间的喊话,在日前的苏宁易购年中庆动员大会上,苏宁云商COO侯恩龙宣布,“真正的价格战是建立在强大的供应链基础上的,本质上是零售能力的比拼。今年苏宁易购618的所有自营商品价格必须比去年双11价格低

【亿邦动力网讯】延续在去年双11期间的喊话,在日前的苏宁易购年中庆动员大会上,苏宁云商COO侯恩龙宣布,“真正的价格战是建立在强大的供应链基础上的,本质上是零售能力的比拼。今年苏宁易购618的所有自营商品价格必须比去年双11价格低。”

苏宁云商COO侯恩龙

苏宁易购发起年中庆总动员会苏宁云商COO侯恩龙发言

据亿邦动力网了解,除了苏宁平台的“低于双11”原则外,今年“618”苏宁易购商户还将推出家电满千返百、苏宁超市、百货、红孩子、3C配件等联合“满三免一”活动。

此外,苏宁易购在“618”期间推出7大超级比价日,活动期间家电3C、母婴、超市、百货、海外购数十家品牌将对战拉票,通过价格服务吸引收藏或购买,最后,苏宁易购将给予胜出方618主分会场、大聚惠、品牌惠等核心优惠资源。苏宁方面称,希望用这种方式鼓励品牌商相互竞争降价。

标签: 全品 类比 便宜 苏宁 还要 价格战


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