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扩大娱乐布局 奇虎360任命李湘为娱乐总裁 - 站长搜索
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扩大娱乐布局 奇虎360任命李湘为娱乐总裁

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2016-05-11 04:05:08 转载来源: 网络整理/侵权必删

(原标题:奇虎360任命李湘为娱乐总裁) 北京商报讯(记者 魏蔚)在奇虎360(以下简称“360”)承认与李湘接触后两个月,前者终于以内部信形式公布:李湘被正式任命为360娱乐总裁,以娱乐产品支撑360公司各业务加速发展。这是继王凯和TFBOYS以后,360再次借势明星资源

(原标题:奇虎360任命李湘娱乐总裁

北京商报讯(记者 魏蔚)在奇虎360(以下简称“360”)承认与李湘接触后两个月,前者终于以内部信形式公布:李湘被正式任命为360娱乐总裁,以娱乐产品支撑360公司各业务加速发展。这是继王凯和TFBOYS以后,360再次借势明星资源。

根据一封360公司的人事任命邮件显示,著名主持人李湘已被正式任命为360娱乐总裁,负责整体娱乐资源的整合、360娱乐内容的打造。

其实,360与李湘的“绯闻”自今年3月即初现端倪,当时多方消息称李湘或将出任360副总裁及首席内容官,分管360影视以及相关内容业务。对此,360方面曾向北京商报记者表示,“360公司2016年将大力推进360影视的发展,引入影视娱乐行业里的各种优秀人才加盟。李湘非常优秀,正在接触中”。

业界普遍认为,360此次吸引李湘加盟意味着前者娱乐布局的正式扩大。值得注意的是,360近两年在娱乐产业频道布局,不仅分别签下TFBOYS与王凯作为360手机助手和360手机代言人,还投资了网络直播平台花椒,并与超女建立合作。此外,360与《失孤》、《美人鱼》等电影展开营销合作,试图通过娱乐入口建立口碑。

可以看出,近几年以安全起家的360目前无论是从产品层面、市场营销层面还是娱乐产品层面都在不断地往娱乐圈跨界。而从360本身的企业基因来看,内容资源并非优势,为此360曾与光线传媒展开合作希望补齐短板,业界认为此次李湘加盟360将进一步帮助360突破内容瓶颈。

标签: 娱乐 扩大 布局 奇虎 任命 李湘 总裁


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