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同程旅游并购永安国旅 布局线下市场 - 站长搜索
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同程旅游并购永安国旅 布局线下市场

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2016-05-03 14:05:14 转载来源: 网络整理/侵权必删

同程旅游 记者近日获悉,同程旅游投资并购了北京永安国际旅行社有限公司(以下简称“永安国旅”),这一举措是同程旅游在北京市场的重要布局。 据了解,永安国旅成立于1996年,有出境旅游的经营资质,在整体业务中,出境旅游占比50%

同程旅游

记者近日获悉,同程旅游投资并购了北京永安国际旅行社有限公司(以下简称“永安国旅”),这一举措是同程旅游在北京市场的重要布局

据了解,永安国旅成立于1996年,有出境旅游的经营资质,在整体业务中,出境旅游占比50%。永安国旅位于北京市,在北京共有5家门店,目前主要深耕于北京通州的旅游市场。永安国旅总经理、北京市通州区人大代表杨建英表示,永安国旅拥有自己的导游与领队团队以及稳定客户群体和较高的市场口碑。对此同程旅游副总裁吴嘉竹也指出,同程非常看重永安国旅在北京市场的服务能力与用户口碑,未来同程旅游会为永安国旅提供平台与资金,支持其在通州市场的独立发展,双方将提高线上与线下的相互转化率,最终产生协同效应。

除了永安国旅之外,同程此前已经接连收购多家旅行社,包括南通辉煌国际旅行社有限公司、上海美辰国际旅行社有限公司、广州市创游国际旅行社有限责任公司等,而完成了对位于北京市的永安国旅的收购,同程在北上广三地都有相关布局。此外,同程目前在华南、华北、华东、华西、华中、东北成立了六大区域运营中心。

标签: 同程 旅游 并购 永安 国旅 布局 线下 市场


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