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这些营销文案亮了 微信朋友圈秒变“毛玻璃” - 站长搜索
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这些营销文案亮了 微信朋友圈秒变“毛玻璃”

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2016-01-27 19:06:54 转载来源: 网络整理/侵权必删

昨天下午,朋友圈被一大片模糊的照片刷了屏,人们在制造视觉障碍的同时,还暗含了各种欺骗和三俗。朋友圈红包照片这种挑逗人们八卦心的骗红包方式,让微信在今年的这场红包大战中一点也不输于高调用2.69亿拿下猴年春晚红包特许权的竞争对手支付宝

昨天下午,朋友圈被一大片模糊的照片刷了屏,人们在制造视觉障碍的同时,还暗含了各种欺骗和三俗。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

朋友圈红包照片

这种挑逗人们八卦心的骗红包方式,让微信在今年的这场红包大战中一点也不输于高调用2.69亿拿下猴年春晚红包特许权的竞争对手支付宝。虽然这个活动比原计划提前关闭了,但它的火爆程度很可能可以称作今年最佳。

除了微信红包以及腾讯旗下的理财通借助这场营销大受关注之外,许多机灵的品牌也都借机在社交网络上做了一次热门话题营销。

最早做出反应之一的是优酷,替广大用户喊出了不想花钱的心声。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

优酷

新浪新闻,作为24小时滚动报道平台,客户端的初始页面想要强调“免费”和“真实”的产品特性。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

新浪新闻

“不给红包就只能看一点”,一点资讯的文案一语双关,还打那么一点擦边球。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

一点资讯

说起借势营销,怎么少得了杜蕾斯?“还是微博好,高清无马!”还是那么直白。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

杜蕾斯

这大片模糊照被被戏称为“朋友圈雾霾”,海尔空气净化器出马了。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

海尔

晨光文具说书写不能像朋友圈一样糊。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

晨光文具

模糊了淘宝、1号店、唯品会、美丽说、小红书、美团、京东、支付宝,只剩苏宁易购。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

苏宁易购

清风要让你用纸巾擦掉玻璃上的雾气。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

清风

大姨吗也使用了模糊周围,突出自己的创意。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

大姨吗

透过雾霾看风景,金立借此推广自己的M5Plus的智能场景拍摄功能。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

金立手机

“花钱是为了好好享受,不是为了瞎”,IMAX电影要把用户注意力吸引到自己的电影屏幕上来。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

IMAX电影

朋友圈都要花钱了,而且还有理财通,平安银行当然也要借机宣传自己。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

平安银行

相亲网站世纪佳缘不忘自己的红娘本质。

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

世纪佳缘

面对一大群借机收钱发小黄图的,警察蜀黍也出手了!

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

公安部打四黑除四害微博

不过最后,这场“白内障朋友圈”活动的最大赢家或许是这张P都不用P的文案,治疗白内障的莎普爱思赢了!

微信朋友圈秒变“毛玻璃”,这些营销文案亮了

莎普爱思

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