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就比对手多一块 嘀嘀上调打车补贴至12元 - 站长搜索
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就比对手多一块 嘀嘀上调打车补贴至12元

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2014-03-04 22:00:47 转载来源: 网络整理/侵权必删

网易科技讯 2月18日消息,在支付宝和快的宣布从今天开始升级打车补贴额度至11元的第一天,嘀嘀打车和微信支付悄然将最少补贴额度升到了12元。“就是比你多一元”这本来是支付宝高调宣布上调补贴时的理由,现在嘀嘀原样奉还

网易科技讯 2月18日消息,在支付宝和快的宣布从今天开始升级打车补贴额度至11元的第一天,嘀嘀打车和微信支付悄然将最少补贴额度升到了12元

“就是比你多一元”这本来是支付宝高调宣布上调补贴时的理由,现在嘀嘀原样奉还。

在最新一轮的补贴调整中,首次使用微信支付可以减免15元,根据时间的不同,封顶见面20元,最低为12元。

每个嘀嘀打车帐号的用户每天最多减免3次,相同的司机和乘客多次乘车每天只能减免一次。

两方疯狂升级的补贴战争是从今年开始。1月10日,嘀嘀打车与微信支付发起了乘客打车立减10元,司机补贴10元的活动。快的打车和支付宝随即跟进,1月21日快的打车也推出司机乘客返单10元的奖励。

2月10日,嘀嘀打车第二轮营销因补贴从每单10元降至5元被业内认为是放缓烧钱。快的打车则表示维持原有每单10元奖励不变。

2月17日,嘀嘀打车宣布再一次回复补贴力度,同时设置了更多的细节,希望自己的补贴政策更为有效。

2月17日晚,快的宣布最低补贴升至11元。今天,嘀嘀就上调至12元。

双方的战争远没有结束。

一位普通的司机师傅向网易科技表示,马云真是太厉害了,这得有多少钱砸啊。这明显是一位用快的更多的司机。而另一位两个软件都用的师傅则表示,补贴下滑后的几天,关注嘀嘀叫单的时间少了些,但总的来说都更合算。

不只是对用户,两家对司机的补贴同样力度足够。嘀嘀最新宣布的补贴方案,是北京、上海、深圳、杭州的司机每单奖10元,每天10单,其他城市的司机前5单奖5元,后5单奖10元。这一轮新的补贴预计总额会在10亿元。

在不断升级的补贴战中,用户恶意刷单被认为是之前下调补贴的主要原因,上车后再叫车、用完嘀嘀刷完再刷快的,不管怎样的行为让两家支出了大量的补贴,但却没有获得预期中收获的用户量。

在这一次升级中,嘀嘀表示一旦发现指定车牌叫车、上车后叫号、刷单等行为将直接封停帐号。(王杰聪)

标签: 就比 对手 一块 嘀嘀 上调 打车 补贴 12元


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