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微博“头部作者”收入超2亿 - 站长搜索
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微博“头部作者”收入超2亿

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2015-12-10 02:36:03 转载来源: 网络整理/侵权必删

京华时报讯(记者孟凡泽)昨天,微博在V影响力峰会上发布了垂直领域作者规模和商业化进展。今年前11个月,微博上垂直领域专业作者已达到230万,其中月均阅读量超过10万的“头部作者”,在微博获得收入超过2亿

京华时报讯(记者孟凡泽)昨天,微博在V影响力峰会上发布了垂直领域作者规模和商业化进展。今年前11个月,微博上垂直领域专业作者已达到230万,其中月均阅读量超过10万的“头部作者”,在微博获得收入超2亿

截至11月,微博垂直领域作者达到230万。月均阅读量高于10万的“头部作者”有25.3万,人均每天发布微博11条,每条微博的平均阅读量达到9800次。

微博还给作者带来持续的变现能力。今年前11个月“头部作者”在微博获得收入超过2亿,收入来源也更加丰富,仅粉丝打赏就给作者带来超过4400万收入,付费阅读推出不到半年,200多位作者也获得2800万收入。来自微博的广告分成收入达到1.28亿。

微博副总裁曹增辉表示,明年将从产品、资源和商业化三个方面,继续加大对垂直领域作者的扶持力度,扶持资源将向长文和视频内容倾斜。

全新的微博长文工具“头条文章”将于12月底上线。这一功能除了在微博PC、移动端可发布使用外,微博还将同步发布独立长文发布工具weiconoteapp,从而更加专注地进入长文市场,以后还将向更多第三方发布工具开放。

标签: 微博 头部作者 入超 2亿


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