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沃尔玛将网购星期一提前至周日 - 站长搜索
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沃尔玛将网购星期一提前至周日

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2015-11-23 22:51:04 转载来源: 网络整理/侵权必删

站长搜索科技讯 11月23日消息,据国外媒体报道,沃尔玛表示,已经能够决定将“网购星期一”(Cyber Monday)提前至周日开始,而不再是以往的周一。美国“网络星期一”是每年感恩节后的第一个星期一,亚马逊、eBay等电商企业会在这一天推出大规模促销活动

站长搜索科技讯 11月23日消息,据国外媒体报道,沃尔玛表示,已经能够决定将“网购星期一”(Cyber Monday)提前周日开始,而不再是以往的周一。美国“网络星期一”是每年感恩节后的第一个星期一,亚马逊、eBay等电商企业会在这一天推出大规模促销活动。

在以往,“网购星期一”通常是在周一的凌晨开始的。沃尔玛在线业务(Walmart.com)首席执行官费尔南多・马德拉(Fernando・Madeira)表示,随着互联网越来越普及,这种将促销活动限定于工作日的逻辑不再可行。他说:“顾客已经改变,但是网购星期一并没有相应地改变。现在所有人都可以上网啦。”

去年沃尔玛也曾提前在周日推出多项优惠,但今年是首次在前一天就全面提供所有的网购星期一优惠。该公司将在美国东部时间周日晚上8时推出2000项只在网上供应的特别优惠,而去年仅为500项。

此举显示零售商期望将这项仅维持一天的促销活动延长,以期吸引更多客户需求。多家零售商已经提前数周为“黑色星期五”(The Black Friday)推出促销优惠。“黑色星期五”是美国圣诞大采购日,时间是11月的第四个星期五。

将网购星期一提前也表明零售商向亚马逊发起挑战的决心,后者在电子商务销售方面超出沃尔玛几倍,并且正以更快的速度增长。

根据Adobe的预测,从整个行业看,美国网购星期一的销售可能在2015年首次达到30亿美元,比上一年增长12%。这家市场调查公司称,尽管网购星期一的单日在线销售仍然是最大的,但黑色星期五预期将缩小差距,其销售有望增长15%至27亿美元。(楚慎)

标签: 沃尔玛 网购 星期一 提前 周日


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