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策略调整 一加确认将关闭国内线下体验店 - 站长搜索
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策略调整 一加确认将关闭国内线下体验店

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2015-11-23 13:39:04 转载来源: 网络整理/侵权必删

11月23日消息,近日突然有消息传出,一加科技将闭全国45家线下体验店,主动放弃线下市场。一时间这一消息便不胫而走,传的沸沸扬扬,那么这一传闻到底是真的吗?今天上午,站长搜索就这一问题向一加内部人员进行了求证,并得到了肯定的答复

11月23日消息,近日突然有消息传出,一加科技将闭全国45家线下体验店,主动放弃线下市场。一时间这一消息便不胫而走,传的沸沸扬扬,那么这一传闻到底是真的吗?

今天上午,站长搜索就这一问题向一加内部人员进行了求证,并得到了肯定的答复。一加工作人员表示,关闭全国线下体验店属于策略调整,今后将集中力量做线上,晚些时候官方会正式宣布此事。

前不久,一加科技刚刚推出了一款轻旗舰新品――一加手机X,但是今年的手机市场竞争更加激烈,一加2代和一加X似乎均没有产生像一代那样的市场效应。

有业内人士分析称,目前一加仅推出了三款手机新品,而且均是走性价比路线,这样的产品定位很难让线下体验店实现收支平衡或者盈利。当然,也有消息称一加科技接下来会把发展重点放在海外市场。

更详细的消息,还是等待一加科技官方宣布吧。

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标签: 策略 调整 一加 确认 关闭 国内 线下 体验


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