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被俄罗斯网购震住了,方法太给力 - 站长搜索
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被俄罗斯网购震住了,方法太给力

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2014-02-28 14:24:09 转载来源: 网络整理/侵权必删

AS网站目录(www.adminso.com):被俄罗斯网购震住了,方法太给力 你是否有过这样的烦恼――轰轰烈烈的“双十一”之后,你看着堆积如山的战利品,却发现好多衣服都不合身?或者,为了买得准、选得对,在网购之前,提前去商场挨个试穿?3月15日起,网购的“七天包退换”新规正在引发商家的集体焦虑,然而俄罗斯却已经涌现了这样的电商:为顾客送上门,提供“试穿”服务。俄罗斯创业公司Lamoda的“送货上门再试穿”服务让快递员变身时尚导购,为用户免去了烦恼

AS网站目录(www.adminso.com):被俄罗斯网购住了方法太给力

你是否有过这样的烦恼――轰轰烈烈的“双十一”之后,你看着堆积如山的战利品,却发现好多衣服都不合身?或者,为了买得准、选得对,在网购之前,提前去商场挨个试穿?3月15日起,网购的“七天包退换”新规正在引发商家的集体焦虑,然而俄罗斯却已经涌现了这样的电商:为顾客送上门,提供“试穿”服务。俄罗斯创业公司Lamoda的“送货上门再试穿”服务让快递员变身时尚导购,为用户免去了烦恼。

Galina Melnikova是一名莫斯科白领。由于工作繁忙,她几乎没有时间逛街购物,因此她成为了线上时尚电商Lamoda的忠实用户。选择Lamoda的理由很简单:它不仅快递服装,还会附带一个时尚导购,为顾客出谋划策。如果你试穿后发现商品不合心意,还可直接退货。

据国外媒体报道,Lamoda三年前在德国创业孵化器Rocket Internet的帮助下创立,如今已经拥有150万活跃用户,雇佣700名快递员,他们身着统一的淡蓝色与黑色搭配工作套装,一边送货一边提供建议。为了能够提供令顾客满意的专业时尚建议,他们还要接受特殊训练,了解时尚、尺寸等细节。与传统电商“送货上门-签单查收-开箱验货”的流程不同,Lamoda的消费者有15分钟的试穿体验时间,然后再权衡是否购买。一旦决定后,他们还可以选择现金或者信用卡形式支付。这一“试穿”模式广受好评,不仅为Lamoda吸引了用户,还积攒了大批回头客。

据了解,在俄罗斯,提供“试穿”服务的电商不止一家,为战胜竞争对手Ozon.ru和Wildberries,Lamoda不得不更进一步。它不仅与大大小小900个品牌建立合作,还与其中一部分签订协议,成为俄罗斯线上独家代理。不过俄罗斯做这种“试穿”电商,避不开的是俄罗斯的国情:俄罗斯地广人稀,东西横跨9个时区,邮政系统很不给力。

标签: 俄罗斯 网购 住了 方法


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