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阿迪达斯斥资2.2亿欧元收购一健身应用开发商

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2015-08-06 06:39:04 转载来源: 网络整理/侵权必删

站长搜索讯 8月6日,体育用品巨头阿迪达斯宣布收购健身追踪应用开发商Runtastic,以帮助其在可穿戴设备连接领域追赶其他竞争对手。目前,Runtastic旗下应用有7000万活跃用户

阿迪达斯斥资2.2亿欧元收购一健身应用开发商

站长搜索讯 8月6日,体育用品巨头阿迪达斯宣布收购健身追踪应用开发商Runtastic,以帮助其在可穿戴设备连接领域追赶其他竞争对手。

目前,Runtastic旗下应用有7000万活跃用户。

阿迪达斯周三表示,其通过与Runtastic大股东德国报业公司Axel Springer SE、该公司创始人以及一位天使投资人进行交易完成了此次收购,交易金额为2.2亿欧元(约合2.39亿美元)。

阿迪达斯竞争对手耐克已经在健身追踪领域走到前头,其与苹果联手针对iPod和iPhone推出了Nike+跑步项目,并在2012年推出了FuelBand智能健身腕带。

在与耐克的竞争中,阿迪达斯的体育用品市场份额一直在缩水,其到去年才推出自主的健身设备miCoach。

另一家快速增长的体育用品生产商Under Armour去年超过阿迪达斯成为美国第二大体育产品制造商。该公司今年早些时候花费4.75亿美元收购了健康及营养追踪应用MyFitnessPal以及8500万美元收购了社交健身网络Endomondo。

Under Armour称,这些交易使得其Connected Fitness platform上的注册用户总数达到了1.2亿,成为全球最大的数字健康和健身社区。

阿迪达斯称,Runtastic旗下有20余款健身应用,支持18种语言。(李路)

阿迪达斯斥资2.2亿欧元收购一健身应用开发商

标签: 阿迪达斯 斥资 2.2亿 欧元 收购 健身 应用 开发商


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