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6大奶粉巨头品牌授权蜜芽跨境直采 - 站长搜索
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6大奶粉巨头品牌授权蜜芽跨境直采

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2015-07-21 16:25:39 转载来源: 网络整理/侵权必删

站长搜索科技讯,7月21日,今日上午,跨境母婴自营电商蜜芽连续与国际六大奶粉巨头签署了跨境业务战略合作协议。这是海外奶粉巨头们首次在中国以品牌授权直供的方式涉足跨境电商

站长搜索科技讯,7月21日,今日上午,跨境母婴自营电商蜜芽连续与国际六大奶粉巨头签署了跨境业务战略合作协议。这是海外奶粉巨头们首次在中国以品牌授权直供的方式涉足跨境电商。

此次与蜜芽签署合作协议的6家品牌商包括:达能、雀巢、亨氏、惠氏、美赞臣、Hero Baby,均为全球顶级的奶粉和婴儿辅食巨头。

战略协议签署后,蜜芽将从上述奶粉品牌的境外公司直接采购,并通过中远、民生等国际物流合作伙伴运抵国内三大保税区,经过海关报关和商检后,在蜜芽免税店频道直接面向C端会员。行业人士认为,蜜芽此举,标志着国内跨境电商,首次在奶粉品类上打通从品牌到消费者的全流程。

奶粉是母婴行业最为敏感的品类,深受消费者喜爱的国外原版奶粉,如德国版爱他美、荷兰版牛栏、美版美赞臣等,之前往往需要通过海外代购才能买到。不仅收货时间长,而且在供应链上游存在诸多不可控因素。蜜芽CEO刘楠表示,“从品牌商直接采购,并一手把控供应链从运输到报关的全流程,才能100%的保证质量,让消费者放心。”

据了解,此次,六大国际食品巨头之选择蜜芽,主要是因为蜜芽已占领国内中高端母婴人群的消费入口;同时,蜜芽的免税店业务拥有成熟的自营供应链体系,发展迅猛。在全国六个跨境试点城市中,蜜芽的进口商品总值位居宁波和重庆两城第一。

数据显示,眼下中国是仅次于美国的第二大孕婴童产品消费国。2015年,中国母婴市场的规模有望达到2万亿。而出于婴幼儿食品安全的重视,大多数中国妈妈都想法设法从海外购买知名品牌。这也使得奶粉、辅食等婴幼儿食品类的交易一直位居中国消费者海外购商品的首位。(茶茶)

标签: 奶粉 巨头 品牌 授权 蜜芽 跨境 直采


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