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任天堂大幅下调Wii U销量预期 预警连续三年亏损 - 站长搜索
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任天堂大幅下调Wii U销量预期 预警连续三年亏损

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2014-01-20 12:33:54 转载来源: 网络整理/侵权必删

据路透社报道,任天堂今天发布预警称,受Wii U游戏机表现不佳影响,它将连续第三年录得亏损。它在日益为索尼和微软所主导的家庭游戏机市场的未来也打上了问号

据路透社报道,任天堂今天发布预警称,受Wii U游戏机表现不佳影响,它将连续三年录得亏损。它在日益为索尼和微软所主导的家庭游戏机市场的未来也打上了问号。

该公司将Wii U在截至3月31日的财年的全球销量预期下调接近70%至280万部,同时将掌机3DS销量预期从1800万部下调至1350万部。

去年承诺要带领公司本财年恢复盈利的任天堂社长岩田聪(Satoru Iwata)今天在新闻发布会上向股东致歉,不过他说他未能兑现盈利承诺并不意味着他要辞职。“短期内公司不会进行重大的管理层改组。”岩田聪向记者表示。

他很可能将面临更大的辞职压力或者改变战略专注于从《超级马里奥》和其它游戏创收的压力。到目前为止,任天堂一直拒绝将其游戏拓展至竞争对手生产的游戏主机、平板电脑或者智能手机上。

以往,该公司将设备销量不佳归因于缺乏游戏。然而,即使是任天堂最热门的家庭游戏,如今在销售上都不及竞争产品提供的偏硬核游戏,如《侠盗猎车》(Grand Theft Auto)。

“‘Wii U’战略失败实在令人失望,明天开市后任天堂投资者很可能会进行抛售。”资产管理公司Myojo Asset Management的CEO菊池诚(Makoto Kikuchi)指出。

任天堂现在预计,本财年它将录得运营亏损350亿日元(约合3.3576亿美元),不及最初预期的1000亿日元运营利润。其新预期也远远不及汤森路透I/B/E/S所调查的18位分析师平均预期的547亿日元运营利润。

该日本公司3个月前才重申过Wii U销量预期,寄望该游戏机帮助它扭转颓势。当时微软和索尼相继推出各自的新一代游戏主机Xbox One和PlayStation 4。

“我们在年末旺季期间未能达到硬件销售目标。”岩田聪说。

任天堂周五还预警称,本财年公司将净亏损250亿日元。这与它之前预期的550亿日元净利润形成巨大反差。如今,该公司预计全财年营收将达5900亿日元,较之前的预期下降36%。它还将每股全年股息从260日元调低至100日元。

自1月10日涨至两年半以来的新高1.588万日元以来,任天堂股价下跌了将近10%。该股2013年上涨了55%,与日经平均指数57%的涨幅基本一致,但不及大涨91%的竞争对手索尼。

译者:乐邦

百度新闻与AS网站目录科技合作稿件,转载请注明出处。

标签: 任天堂 大幅 下调 Wii 销量 预期 预警 连续 三年


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