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京东宣布收购拇指阅读 拓展UGC

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2015-06-17 13:54:05 转载来源: 网络整理/侵权必删

站长搜索科技讯 6月17日消息,今天,京东宣布收购社交阅读应用“拇指阅读”。同日,京东阅读社区版APP正式登陆苹果AppStore和各大安卓市场

站长搜索科技讯 6月17日消息,今天,京东宣布收购社交阅读应用“拇指阅读”。同日,京东阅读社区版APP正式登陆苹果AppStore和各大安卓市场。

京东称,京东阅读与拇指阅读合并是典型的互补型合作,拇指阅读并入京东之后,可以实现很多自己原先满足不了用户的功能,如阅后即焚等。新版京东阅读上线后,拥有近30万册正版电子书,并拥有业内最多的创新功能,如低价畅读、阅后即焚、纸书商城、智能推荐等。

为何京东会收购拇指阅读?京东电子书业务负责人李明浩表示,一方面是出于对内容业务的重视,尤其是UGC(用户生成内容),“最近半年内,内容越来越值钱,因为内容将直接连接商品,产生交易”;另外一方面是布局全消费链条的需要,京东将藉由收购拇指阅读、推出新版京东阅读社区版APP等动作,打通电子图书全消费链条,为用户提供从选书、买书到评书的全闭环服务。在获得足够的市场份额之后,京东会考虑阅读业务与京东会员服务的结合,接下来京东会在版权、客户端推广、社区运营上持续发力,以此彻底拉开与竞争对手的差距。

标签: 京东 宣布 收购 拇指 阅读 拓展 UGC


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