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美国人平均每月花37.5小时泡手机应用 尼尔森 - 站长搜索
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美国人平均每月花37.5小时泡手机应用 尼尔森

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2015-06-12 03:18:04 转载来源: 网络整理/侵权必删

站长搜索讯 市场研究公司 尼尔森(Nielsen)最近发布了2014年第四季度美国人手机应用使用情况统计数据。根据这份数据,去年第四季度每人每月平均花费37.5小时在手机应用上面,比两年前的同一时期增加了63%

尼尔森:美国人平均每月花37.5小时泡手机应用

站长搜索讯 市场研究公司 尼尔森(Nielsen)最近发布了2014年第四季度美国人手机应用使用情况统计数据。

根据这份数据,去年第四季度每人每月平均花费37.5小时在手机应用上面,比两年前的同一时期增加了63%。

推动手机使用时间增长的首要因素是娱乐应用,娱乐应用用户数比去年第四季度增加了13%。游戏是最受欢迎的娱乐应用,在被调查者中,平均每人每月花费10个小时玩手机游戏,是花在第二受欢迎的娱乐应用——音乐应用——上的时间的4倍。

尼尔森还根据种族和性别进行了统计。非裔美国人使用的应用数量最多(30.3个)。他们花费在手机应用上的时间也最多(43小时),相比非拉丁裔白人的35小时25分钟长了不少。尼尔森还发现男性使用的应用数量多于女性,但女性花更多的时间使用她们的手机应用。(翼飞)

标签: 美国人 平均每月 37.5小时 手机 应用 尼尔森


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