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ABC萌萌哒 WWF出了个熊猫字体 - 站长搜索
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ABC萌萌哒 WWF出了个熊猫字体

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2015-06-10 14:24:07 转载来源: 网络整理/侵权必删

1961年,世界野生动物基金会World Wildlife Fund(WWF)在瑞士成立。以当时刚刚到达伦敦动物园的一只大熊猫为灵感,英国环境学和艺术学家Gerald Watterson为WWF画下了Logo草图,在此基础上,创始人之一Peter Scott先生完成了第一幅Logo

1961年,世界野生动物基金会World Wildlife Fund(WWF)在瑞士成立。以当时刚刚到达伦敦动物园的一只大熊猫为灵感,英国环境学和艺术学家Gerald Watterson为WWF画下了Logo草图,在此基础上,创始人之一Peter Scott先生完成了第一幅Logo。Peter Scott说熊猫有趣又极具辨识度的形象能够在全球范围内传播,并且熊猫只有黑白两色,作为logo来说,具有视觉冲击力的同时印刷起来也省油墨。50多年来,这只憨态可掬的大熊猫早已经成为WWF最形象的代表。

最近,日本Ogilvy & Mather又为日本WWF创造了一种圆滚滚的熊猫主题字体,可以印在T恤上、马克杯杯壁、自行车贴纸等等。好看好玩,旨在提升公众对熊猫的保护意识,同时鼓励大家为WWF的熊猫基金会捐款。日本WWF表示在人类威胁下,熊猫已经濒临灭绝,只有1864只现存于野外。

日本在字体设计领域上一直很热衷与擅长,2011年的统计数据显示,日本字体厂商的字体款数已经达到2973款,而中国内地字体款数仅为421款,远远落后于日本,并且日本有一些知名的字体设计师,这在中国就比较少见。每一年日本会举办字体设计大赛,获胜者能得到非常丰厚的奖金。

苹果公司在 1993 年几乎停止研发自己的字体,直到最近推出了新的名为 San Francisco的自创字体,据说乔布斯曾表示苹果自己创造的字体要以当今世界上著名的城市来命名,这只是开始。所有通过文字来传递的信息,如果能使用更为美观耐看、更贴切主题的字体,本身就能传达一种态度。比如穿上这件熊猫字体Tee,走到哪都是在提醒你萌萌的熊猫正身陷危险。

不过世界自然基金会方面最近向我们确认,他们未来并不会在自家的任何宣传品或是活动上使用这套字体。

标签: ABC 萌萌 WWF 出了 熊猫 字体


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