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酷派推独立电商品牌 声称不会“饥饿营销” - 站长搜索
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酷派推独立电商品牌 声称不会“饥饿营销”

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2014-01-09 16:20:44 转载来源: 网络整理/侵权必删

酷派“大神”手机(AS网站目录配图)AS网站目录讯(乐天)1月8日消息,宇龙酷派今日正式推出旗下独立电商品牌——“大神”,酷派同时发布两款千元8核电商新品:大神及大神F1。这是继华为之后,国内又一家传统手机厂商将旗下电商业务独立

酷派推独立电商品牌 声称不会“饥饿营销”

酷派“大神”手机(AS网站目录配图)

AS网站目录讯(乐天)1月8日消息,宇龙酷派今日正式推出旗下独立电商品牌——“大神”,酷派同时发布两款千元8核电商新品:大神及大神F1。这是继华为之后,国内又一家传统手机厂商将旗下电商业务独立。

在产品上,酷派将以独立电商产品形式对线下渠道产品进行区分,大神旗下的所有系列产品将会采取线上独销形式推出。“大神”与其他电商平台也是合作关系,会根据产品特点,选择优秀合作伙伴进行产品首发,如本次与京东合作首发“大神”旗下两款产品酷派大神与酷派大神F1,并在后期逐渐覆盖各大电商平台。

酷派互联网及电商总裁祝芳浩对AS网站目录表示,酷派对于电商渠道的构想是,构建酷派的电商阵地,建立一个电商生态圈,围绕商城建立一套完整而又成熟的体系,包括消费者体验、购物流程、物流、支付等方面。酷派将会把电商作为支持企业持续增长突破点,将以独立品牌的形式推出超高性价比电商品牌产品。

祝芳浩还透露,酷派独立电商计划第一年实现100亿元的销售目标,未来几年要逐步达到30%的比重。谈及是否会“饥饿营销”时,祝芳浩说,酷派已与全球优秀智能手机供应链厂商建立战略合作关系,实现优势产品的优先供应,以保障酷派产品的全面生产供应需求。

标签: 酷派 独立 电商 品牌 声称 不会 饥饿营销


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