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易观张鹰:互联网企业更懂得消费者需求 - 站长搜索
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易观张鹰:互联网企业更懂得消费者需求

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2013-11-28 12:11:22 转载来源: 网络整理/侵权必删

易观国际董事张鹰在会上表示,对现实商业规则的理解,是创新成功的一大要素,而人性的需求和本质是不变。互联网企业比传统企业更懂得深刻揣摩消费者的需求。

DoNews 11月28日消息(记者安宏)28日,2013易观互联网创新大会在北京国际会议中心举行。易观国际董事张鹰在会上表示,对现实商业规则的理解,是创新成功的一大要素,而人性的需求和本质是不变。互联网企业比传统企业更懂得深刻揣摩消费者的需求。

张鹰认为,互联网改变了很多行业的经营模型和方法,“原来我们认为重要的好多东西将来未必重要,有可能地理位置的信息不再那么稀缺。反之此前业界认为不重要的很多东西,将来可能恰恰是非常珍贵的”,比如企业对客户的理解和把握,真正的粉丝是谁。

易观提出的“互联网+”概念有两层意思:一方面是提醒所有互联网相关行业的创新者,先去理解所从事行业的本质,在垂直行业和传统商业中,找到能够让各种新鲜技术和应用生根落地开花的环境;另一方面,行业的领导者也要善于使用互联网的工具方法和思维,武装自己的企业和产业。(完)

标签: 互联网 用户需求

标签: 易观张 互联网 企业 懂得 消费者 需求


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