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大数据广告平台Rocket Fuel拟IPO 将募资1亿美元 - 站长搜索
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大数据广告平台Rocket Fuel拟IPO 将募资1亿美元

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2013-08-19 17:08:57 转载来源: 网络整理/侵权必删

据国外媒体报道,广告网络和数据分析公司Rocket Fuel近日向美国证券交易委员会(SEC)提交文件,计划进行首次公开募股(IPO),筹资金额为1亿美元。

网易科技讯 8月19日消息,据国外媒体报道,广告网络和数据分析公司Rocket Fuel近日向美国证券交易委员会(SEC)提交文件,计划进行首次公开募股(IPO),筹资金额为1亿美元

Rocket Fuel提交的S-1文件没有披露其IPO的关键细节,如预计的IPO发行价或公司的市值等。

但文件强调了Rocket Fuel近几年营收增长迅速,同比增长平均达到154%。该公司2010年的营收为1650万美元,2011年为4470万美元,2012年为1.066亿美元。2012年,Rocket Fuel的息税折旧摊销前利润(EBITDA)为亏损300万美元。

根据Rocket Fuel网站上的宣传资料,该公司是“硅谷增长最快的广告技术公司”。截止目前,Rocket Fuel共融资7660万美元,投资者包括风投公司Mohr Davidow Ventures、Labrador Ventures、Northgate Capital、Summit Partners和NokiaGrowth Partners等。其最近一轮融资于2012年6月完成,共筹资5000万美元。该公司创建于2009年,创始人为乔治·约翰(George John)、理查德·弗兰克尔(Richard Frankel)、阿比纳夫·古普塔(Richard Frankel),他们均在雅虎工作多年。

Rocket Fuel的业务模式很简单:从广告网络交换平台那里购买广告印象(advertising impressions),加价后再将它们出售给客户。客户之所以愿意向Rocket Fuel支付更高的广告价格,是因为Rocket Fuel提高了广告的精准度。利用这一模式,Rocket Fuel今年上半年媒体成本(用于购买广告印象)仅为4100万美元,但营收达到9200万美元。

Rocket Fuel利用人工智能、预测模型、数据驱动瞄准等技术,为客户提高广告的精准度。该公司的客户主要是各大品牌和广告公司,目前共拥有784名活跃客户。

Rocket Fuel打算上市后采用FUEL作为其交易代码,但该公司尚未确定在那家股票交易所上市。(刘春)

标签: 大数据 广告 Rocket Fuel IPO

标签: 数据 广告 平台 Rocket Fuel IPO 募资 亿美元


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