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新浪Q2财报解析:微博营收3770万美元 广告占比80% - 站长搜索
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新浪Q2财报解析:微博营收3770万美元 广告占比80%

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2013-08-14 08:08:30 转载来源: 网络整理/侵权必删

新浪今日发布的2013年第二季度财报显示,新浪微博本季度营收3770万美元,其中80%的收入来自于广告营销。

DoNews 8月13日消息(记者 安宏)新浪今日发布的2013年第二季度财报显示,新浪微博本季度营收3770万美元,其中80%的收入来自于广告营销。

第二季度财报中,网络广告营收为1.206亿美元,较上年同期的1.031亿美元增长17%,微博广告营收同比增长209%,至3000万美元。

财报显示,第二季度移动增值业务营收为1990万美元,同比增长13%;微博增值业务营收为770万美元,同比增长186%,后者包括来自网络游戏的分享营收和微博会员收费。

尽管新浪微博的营收呈持续增长状态,但新浪微博持续增加广告骚扰已让用户体验大打折扣。

互联网分析师黄渊普认为,新浪微博商业化脚步太快,有什么能赚钱的方式全部急于引进,像是抱着“能赚多少是多少”的心态。新浪微博用户流失、活跃度下降已是不争的事实。

7月中旬,新浪微博上线“闪购”,商品多来自淘宝;7月19日又涉足金融,推出仿“余额宝”产品“微银行”;8月1日,阿里巴巴和新浪微博联合发布“微博淘宝版”。为方便卖家与用户互动,该产品将开放私信接口,将产生大量店主向用户推送的产品信息。业内认为,用户受到的私信广告骚扰可能与该产品有关。

不过,“阿里浪”的战略合作也为新浪带来了充足的现金流。财报显示,截至2013年6月30日,新浪的现金、现金等价物及短期投资总额为12.37亿美元,其增长主要来自阿里巴巴投资微博有关的净现金。

新浪首席执行官兼董事长曹国伟对此表示:“我为新浪第二季度的业绩感到高兴。虽然中国的宏观经济环境仍存在不确定,但我们积极拓展大品牌客户以外的广告主, 并在微博流量持续增长的基础上推动社交和移动广告以及增值服务,这些战略部署使得新浪得以在大举投资未来的同时获得高利润的收入增长。”(完)

标签: 新浪微博 阿里巴巴 用户 曹国伟

标签: 新浪 Q2 财报 解析 微博 营收 3770 万美元 广告


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