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微信在公众号又开了新广告位 - 站长搜索
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微信在公众号又开了新广告位

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">
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2015-04-02 18:30:07 转载来源: 网络整理/侵权必删

站长搜索讯 4月2日消息,不知大家对微信朋友圈的广告有何意见,不过这还没完,近日微信广告平台发布了三大产品功能,全面支持APP下载类营销推广。据微信官方表示,首先,目前图文消息顶部广告位正在灰度测试中,已支持投放App下载卡片与图片类广告

站长搜索讯 4月2日消息,不知大家对微信朋友圈的广告有何意见,不过这还没完,近日微信广告平台发布了三大产品功能,全面支持APP下载类营销推广。

据微信官方表示,首先,目前图文消息顶部广告位正在灰度测试中,已支持投放App下载卡片与图片类广告。

顶部位置灰度测试,支持App下载和图片类广告

其次,广告可以根据用户基础属性、短期行为以及长期兴趣等维度对用户进行分析,提炼出17个用户兴趣标签,现已开放给全量广告主选择使用。

投放后台增加“用户兴趣”

此外,广告主可自助上传渠道包区分统计,安卓版App推广的效果会细化到每个广告位、每个素材、甚至每条广告。

总之,盈利和用户体验总归要有一个平衡点,微信也许还正在摸索,但希望不要一直做加法。


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标签: 微信 公众 号又 开了 新广告 广告


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