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互联网企业的2B烦恼:担卖白粉风险赚卖白菜钱 - 站长搜索
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互联网企业的2B烦恼:担卖白粉风险赚卖白菜钱

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2013-04-26 15:04:30 转载来源: 网络整理/侵权必删

【搜狐IT消息】(Marc)4月26日,第三届黑马大赛北京站举行,此次会议关注的话题是“2B企业”的烦恼。对于互联网企业来说,做2C业务的风头已经远远超过了2B业务,更多创业者宁愿砸钱去赢得普通客户,也不愿意忍受2B业务的缓慢增长。有创业者认为,如今互联网企业的2B业务是痛苦的,其中所遇到的问题也于传统行业2B企业有着本质区别。

互联网2B的烦恼

互联网2B很难规模化是普遍2B企业遇到的问题。博雅立方创始人田传钊对此认为,传统行业的2B业务经验基本可以总结为:拿单靠喝酒。但在互联网企业中这点显然很难实现,因为在互联网中“B”实在太多,根本不可能挨家去“喝酒”。显然,单个公关的方法只能试用在大B和传统领域中使用。而对于互联网2B业务来讲,真正将产品做成甲方才是规模化的关键。

2B企业该如何做

“关注对方企业的本质需求,是互联网2B企业成功的关键”布丁移动创始人徐磊这样表示,而微博易创始人徐扬更是透露:百度最早的代理商都是百度去挨家喝酒拿到的,而现如今,这样的情况显然不会出现,而原因在于产品本身的优质和强势。”

有创业者总结道,2B业务其实是担着卖白粉风险赚着卖白菜的钱,其最大特征是成长缓慢但速度相对稳定。面对逐渐细分的市场,各家都认为在不贪大的情况下做好产品是2B成功的关键。

标签: 互联网 企业 2B 烦恼 担卖 白粉 风险 赚卖 白菜


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