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谷歌自动转换Adobe Flash广告格式方便送达更多用户 - 站长搜索
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谷歌自动转换Adobe Flash广告格式方便送达更多用户

推广优化 2015-03-05 17:12:06 转载来源: 网络整理/侵权必删

谷歌从2月27日开始将Adobe Flash广告自动转换成HTML5格式,方便谷歌的广告主将广告送达更多用户——即使其使用的设备或浏览器不支持Flash。 谷歌从去年9月开始提供HTML5版的互动备份,同时放弃了对Flash的支持

谷歌从2月27日开始将Adobe Flash广告自动转换成HTML5格式方便谷歌的广告主将广告送达更多用户——即使其使用的设备或浏览器不支持Flash。

谷歌从去年9月开始提供HTML5版的互动备份,同时放弃了对Flash的支持。谷歌显示广告网络和DoubleClick Campaign Manager提供的转换工具可以创建HTML5版的Flash广告,其效果与原先的广告相同,而不仅仅是一个静态的图像备份。

而现在,谷歌可以自动将合格的Flash广告系列转换成HTML5,包括现有广告和新广告。所有广告主都只要通过AdWords、AdWords Editor或其他与谷歌广告平台兼容的第三方工具上传其广告即可。

但谷歌所谓的“合格”值得进行一番详细解释:“并非所有Flash广告都可以转换成HTML5.要了解你的Flash广告能否转换,请先将其上传到Swiffy工具。如果这个工具能够转换你的广告,你上传到AdWords的广告就可以自动转换。”

换句话说,谷歌正在逐渐将所有的Flash广告都转换成HTML5格式。最终,绝大多数广告从一开始可能就会直接使用HTML5。

事实上,谷歌早就开始推动Flash向HTML5的转换趋势。例如,该公司旗下的YouTube曾在2010年1月发布测试版HTML5播放器,上月最终将默认格式由Flash调整为HTML5。

 

标签: 谷歌 自动 转换 Adobe Flash 广告 格式 方便 送达


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