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Twitter媒体味道渐浓:继体育后引进气象内容 - 站长搜索
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Twitter媒体味道渐浓:继体育后引进气象内容

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2013-04-05 08:04:52 转载来源: 网络整理/侵权必删

根据Twitter和气象频道的合作协议,Twitter用户将可以看到本地天气预报视频,极端天气报道,以及用户原创的天气内容。和过去不一样的是,Twitter用户无需再通过链接访问原始网站的内容,所有内容将通过Twitter新推出的“信息卡片”来提供。

【搜狐IT消息】4月4日消息,据国外媒体报道,微博鼻祖Twitter正在向一个新闻、信息媒体转型,这已经是业内共识。日前,Twitter再次和一家第三方内容提供商——美国气象频道——签约,将会向用户提供气象定制内容。

《华尔街日报》旗下的科技网站AllThingsD指出,这是Twitter吸引大品牌广告主的另外一个举动。

根据Twitter和气象频道的合作协议,Twitter用户将可以看到本地天气预报视频,极端天气报道,以及用户原创的天气内容。和过去不一样的是,Twitter用户无需再通过链接访问原始网站的内容,所有内容将通过Twitter新推出的“信息卡片”来提供。

这一合作类似于Twitter去年和美国体育频道ESPN的合作,当时的合作也让用户观看赛事精彩视频。而在合作启动时,Twitter就将相关的广告位销售给了美国福特汽车公司。

AllThingsD指出,Twitter此次进入天气这一日常用户需要的内容领域,表明其希望吸引更多的Twitter用户浏览,并获得新广告主的青睐。

根据之前的报道,音乐将成为Twitter媒体战略的新举措,Twitter去年收购的一家公司,正在开发一款音乐应用,将同时向移动终端用户推出。(暻瑾)

标签: Twitter 媒体 味道 渐浓 体育 引进 气象 内容


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