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分析预测明年Twitter广告营收将逼近10亿美元 - 站长搜索
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分析预测明年Twitter广告营收将逼近10亿美元

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2013-03-28 17:03:26 转载来源: 网络整理/侵权必删

eMarketer表示,未来2年Twitter大多数增长将来自移动业务。到2015年,移动广告在Twitter营收中的份额将超过60%。eMarketer去年9月份时曾预计明年Twitter营收仅为略高于8亿美元。

CNET科技资讯网 03月28日 国际报道:市场研究公司eMarketer今天表示,Twitter广告营收增长迅猛,一大原因是移动业务。

分析预测明年Twitter广告营收将逼近10亿美元

eMarketer估计,今年Twitter全球广告业务营收将达到5.828亿美元,明、后两年将分别增长至9.5亿和13.3亿美元。eMarketer还估计,今年移动广告将占到Twitter广告营收的53%,2011年时移动广告在Twitter营收中的份额几乎为零。

eMarketer表示,未来2年Twitter大多数增长将来自移动业务。到2015年,移动广告在Twitter营收中的份额将超过60%。eMarketer去年9月份时曾预计明年Twitter营收仅为略高于8亿美元。eMarketer称,“eMarketer认为Twitter最终得益于Google和Facebook等竞争对手对移动业务的日趋重视。”

发布广告API(应用编程接口)也将有助于Twitter今年广告营收的增长。eMarketer预计,今年Twitter移动广告业务营收将由去年的1.384亿美元增长至3.089亿美元。

Twitter大多数营收将继续来自美国,但比例将由2012年的90%下滑至今年的83%。eMarketer估计,到2015年这一比例将进一步下滑至76%。

标签: 分析预测 明年 Twitter 广告 营收 逼近 亿美元


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