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将发力拓展智能家居 京东美的达成合作 - 站长搜索
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将发力拓展智能家居 京东美的达成合作

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2014-12-31 13:39:05 转载来源: 网络整理/侵权必删

站长搜索科技讯,12月31日消息。今天上午,京东和美的在北京北辰洲际酒店举行了战略合作发布会,双方表示未来将扩大业务合作范围和合作深度,在智能家居和渠道拓展等领域强化合作关系

京东美的达成合作,将发力拓展智能家居

站长搜索科技讯,12月31日消息。今天上午,京东美的在北京北辰洲际酒店举行了战略合作发布会,双方表示未来将扩大业务合作范围和合作深度,在智能家居和渠道拓展等领域强化合作关系。京东集团创始人兼首席执行官刘强东和美的集团董事长方洪波出席了发布会。双方预计,通过此次合作,美的有望成为首个在京东年销售额达到100亿元的家电企业。

根据工业和信息化部电子信息发展研究院的数据,京东目前已经是中国最大的自营式电商,占据了国内家电网购市场58%的市场份额。美的则是白电制造领域的领头企业之一。2014年3月,美的发布了M-Smart智慧家居战略,并成立了美的集团电子商务公司,加速智能化和互联网化。据介绍,2014年美的在整个电商渠道的销售同比增长130%,在京东的销售同比增长高达200%,这也为双方在2015更加深入合作提供了基础。

在智能家居领域,京东2014年发布了京东智能云和JD+计划,并且推出了“超级App”,以及京东众筹,想要从供应链、云服务、渠道、资金、营销等各个方面扩大在智能家居领域的话语权。

京东商城副总裁兼家电事业部总经理闫小兵表示,2015年,京东家电事业部有四大任务,分别是:渠道下沉、智能家电、提升厂商合作关系、服务体验改善。在他看来,京东与美的的合作将对其他家电企业具有重要的示范意义,将加快家电企业互联网转型的步伐和速度,也加快智能家居从概念到应用的转变。

标签: 发力 拓展 智能家居 京东 美的 达成 合作


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