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圣诞节iOS销售额为安卓四倍 - 站长搜索
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圣诞节iOS销售额为安卓四倍

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2014-12-27 09:45:05 转载来源: 网络整理/侵权必删

站长搜索科技讯 12月27日消息,据国外媒体报道,圣诞节是一个有着数十亿人群的宗教和文化庆祝节日,同时也是一个网上购物狂欢日子。来自IBM最新研究数字显示,美国今年圣诞节销售额较去年同期增长8.3%

站长搜索科技讯 12月27日消息,据国外媒体报道,圣诞节是一个有着数十亿人群的宗教和文化庆祝节日,同时也是一个网上购物狂欢日子。来自IBM最新研究数字显示,美国今年圣诞节销售额较去年同期增长8.3%。

今年圣诞节移动流量占据全部网上购物流量的一半以上(57.1%),较2013年增长18.6%;来自移动端的销售额占据圣诞节全部网购额的三分之一以上(34.8%),较去年同期增长20.4%。在美国,今年圣诞节来自iOS的移动购物超过来自Android,iOS用户每订单平均金额为97.28美元,而Android用户每订单金额为67.40美元,相比低44.3%。来自iOS的流量占全部网络流量的39.1%,是来自Android流量的两倍多,来自Android的流量占全部网络流量的17.7%。更为重要的是,来自iOS的销售额占全部全部网购的27%,几乎是Android的四倍,来自Android销售额只占全部网购的7.6%。

造成Android和iOS之间以上数字的差异,其原因可能是后者在美国具有更高的市场份额。不过两者相比,销售额差距大于流量差距可能因为iOS用户比Android富。另外,iPad在美国比Android平板电脑更为流行,而iPhone智能手机与Android智能手机相比,前者购物更加方便。

IBM研究数字表明,今年圣诞节期间来自智能手机的网络流量占据全部网络流量的40.6%,是来自平板电脑网络流量的2.5倍,来自平板电脑的网络流量只占全部网络流量的15.9%。即使如此,来自平板电脑网购额市占率达到18.4%,而来自智能手机网购额只有16.3%。平板电脑用户每订单额高于智能手机用户,但IBM没有给出今年今年圣诞节这两个数字之间的差距具体情况。今年圣诞节来自PC端网络流量占部网络流量比例为42.6%,但来自PC端网购额占全部网购额比例为65.2%。来自PC用户每订单平均金额为107.72美元,而移动端每订单金额为88.70美元,差异幅度达到21.4%。

IBM研究数字还给出两个另外有趣的数字:今年圣诞节每订单平均金额为100.33美元,较去年同期增长6.2%。另外,网购者每订单平均涉及3.5件物品,较去年同期下滑1.4%;来自Facebook的每订单金额为89.80美元,而来自Pinterest的每订单金额为99.86美元。

IBM的数字来自其数字分析基准(Digital Analytics Benchmark),其跟踪研究美国零售网站达到约800家。所有以上数字只涉及圣诞节(Christmas Day)。(天门山)

标签: 圣诞节 iOS 销售额 为安 四倍


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