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中国成为全球第二大移动广告市场 - 站长搜索
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中国成为全球第二大移动广告市场

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2014-12-16 21:42:04 转载来源: 网络整理/侵权必删

站长搜索讯 12月16日,调研公司eMarketer今日发布报告称,2014年全球数字广告市场规模将达到1460亿美元,以阿里巴巴和百度为代表的中国公司的市场份额将占到近11%。报告显示,百度的市场份额将达到4.68%,位居全球第三

中国成为全球第二大移动广告市场

站长搜索讯 12月16日,调研公司eMarketer今日发布报告称,2014年全球数字广告市场规模将达到1460亿美元,以阿里巴巴和百度为代表的中国公司的市场份额将占到近11%。

报告显示,百度的市场份额将达到4.68%,位居全球第三。而阿里巴巴市场份额将达到4.66%,位居第四。百度和阿里巴巴的市场份额均领先于微软、IAC、雅虎和Twitter。

排在前两位的是谷歌(微博)和Facebook。谷歌市场份额高达31.1%,略低于去年的31.55%。Facebook市场份额为7.75%,位居第二,而去年为5.75%。

除了百度和阿里巴巴,另外两家中国公司的市场份额也跻身20强,分别是腾讯和新浪。腾讯市场份额为0.83%,仅次于Twitter的0.84%,全球排名第9,领先于AOL的0.81%和亚马逊的0.70%。新浪全球排名第14。

移动广告市场,eMarketer预计今年的整体规模将达到402亿美元。阿里巴巴和百度在该领域的表现更加强劲,阿里巴巴排名第三,市场份额为6.2%,远高于上年同期的1.6%。百度第四,市场份额为5.1%,同比几乎翻番。

中国成为全球第二大移动广告市场

同样,移动广告市场也由谷歌和Facebook领跑。谷歌市场份额为40.5%,低于去年的47%。Facebook为18.4%,而去年为16.6%。

eMarketer指出,中国移动(微博)广告市场今年发展迅猛,增长近6倍至64亿美元,超越英国和日本成为全球第二大移动广告市场。(谭燃)

标签: 中国 成为 全球 二大 移动 广告 市场


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