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云家政深耕O2O模式 战略级挖掘平台两端用户价值

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2014-08-25 18:50:26 转载来源: 网络整理/侵权必删

日前,中国领先的家政服务预订及交易平台云家政对外宣布,公司正在与多个生活服务类平台进行战略合作,共享平台资源,打通双方数据,进一步挖掘家庭用户和家政服务人员的需求和价值。这是云家政在专注家政服务的基础上,发力家庭生活服务相关领域,欲进一步拓展家政O2O服务半径,创造O2O新模式和新价值

日前,中国领先的家政服务预订及交易平台云家政对外宣布,公司正在与多个生活服务类平台进行战略合作,共享平台资源,打通双方数据,进一步挖掘家庭用户和家政服务人员的需求和价值。这是云家政在专注家政服务的基础上,发力家庭生活服务相关领域,欲进一步拓展家政O2O服务半径,创造O2O新模式和新价值。

自2013年7月对外运营至今,云家政已与数十家生活服务类平台共同探索合作方式。以与优质食材购买平台本来生活网的战略对接为例,一方面平台间的合作助力上海市社区商业模式升级,为社区百姓提供了一站式的生活服务,得到了上海市商务委员会的鼓励与认可;另一方面,则是开启了家政O2O在家庭用户和家政服务人员间的全新连接模式---优秀生鲜食材由专业家政人员进行烹饪,家庭用户体验得到提升,而家政服务人员的价值也进一步体现。随着双方的信任度不断提升,云家政将成为雇主与阿姨间的信任桥梁,通过大数据挖掘,用户将得到更多精准服务的推送和更优秀的服务体验。

“随着双方合作不断深入,我们相信能够培养用户支付习惯,即支付家政费用就如同购买日常生活用品一样,实现简单安全的在线托管。”云家政CEO薛帅显然在挖掘用户价值上有着更多期待。

通过对家政O2O的深入挖掘和经营,云家政已实现家政服务的标准化预订与交易,并致力于满足用户全方位需求。云家政副总经理孙黎介绍,家政行业存在信息严重不对称的行业特性,特别是服务人员、价格和内容,因此用户选择难度大、选择周期长,而云家政已能实现完全透明化,让用户“安心、快速、找得到”合适的家政服务人员,雇主和阿姨的相互信任,将不断强化云家政的核心竞争力。

自2013年7月对外运营以来,云家政已累积为超过50000个家庭提供全工种家政服务预订,合作家政门店数量超过1500家,累积家政服务人员超过170000名,覆盖北京、上海、广州、深圳一线城市。作为家政O2O领域内首次实现手机、电脑、电视端三屏覆盖、首个实现与BAT同时战略级对接的领先平台,云家政已成为家政服务预订的必备工具,并受到政府、媒体、资本、用户及各界的青睐。

标签: 家政 深耕 O2O 模式 战略 挖掘 平台 两端 用户


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