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智能电视突破口?极米科技欲借投影撬动格局

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2014-08-06 20:45:25 转载来源: 网络整理/侵权必删

AS网站目录 相欣 8月7日报道如果说2013年是智能硬件的元年,那么2014年可以说是集中爆发的一年。自年初以来,先后有咕咚、欧瑞博、PICOOC等多家智能硬件公司获得千万级融资,智能硬件市场热急速升温

智能电视突破口?极米科技欲借投影撬动格局

AS网站目录 相欣 8月7日报道

如果说2013年是智能硬件的元年,那么2014年可以说是集中爆发的一年。自年初以来,先后有咕咚、欧瑞博、PICOOC等多家智能硬件公司获得千万级融资,智能硬件市场热急速升温。

近日,智能家电企业极米科技宣布完成A轮1亿元人民币融资,此轮投资来自创东方和成都技术转移集团等机构。极米科技此次融资可以说是今年国内智能硬件领域为数不多的大笔A轮融资,在众多公司抢滩智能电视中,极米智能电视或许将成为新的突破口

据了解,极米无屏电视利用投影的原理,可投放30-300英寸的画面,价格为2999元。它的外形与盒子大小相当,并搭载了所有智能电视机的功能和应用,同时支持3D效果。用户可随时将它带走,只要有网络环境,就能在不同场合中使用。

在接受AS网站目录专访时,极米科技创始人钟波透露,自5月15日上市起,极米无屏电视已经卖出5万台,销售额为1.5亿左右,预计本月10日将达到6万台。钟波还透露,极米无屏电视的销售渠道主要以线上为主,包括官网和各大电商平台,此外还面向企业订制和采购。

时间追溯到两年前,钟波从MStar离职,并带着有10年以上芯片研发经验的团队来到成都,成立了“极米科技”。钟波回忆说,“那时我们就觉得投影会是未来的一个方向,我们想做一款能够真正带给人们不同体验,将技术融合到一起产生一个新形态产品。”而正是这种认同让几个华为、MStar等公司的研发者走到一起,成为极米的主要团队成员。

多屏大战中靠“无屏”出奇制胜?

随着路由器、手机、智能电视的互通互联,智能家居会逐渐进入家庭生活,智能电视则是其中不可或缺的一部分。未来智能电视需要有更加人性化的突破,成为用户与电视交互的端口。

前面有传统家电巨头谋求转型,中间有互联网大鳄涉足智能硬件,作为一家创业公司想要在智能电视领域后来居上,技术和创新都是不可或缺的。极米科技的创新在于在保证清晰度的前提下打破了传统电视屏在尺寸上的束缚。

除了智能硬件的底层技术,其产品设计、创新也是不可缺少的核心竞争点。“毕竟智能单品面临门槛过低、定位不一定受市场认可的风险,相对来讲基础技术的垄断性会更高”,钟波向AS网站目录介绍了极米电视的核心优势。

一是采用智能电视解决方案,并将传统电视的液晶屏换成投影,但在画质效果上又优于投影。钟波透露,极米的画质团队能力很强,曾协助TCL、创维等智能电视厂商提供画质调试。

二是拥有完整系统平台,而非简单“投影+盒子”的逻辑,该系统是基于安卓的智能投影系统UCONSOLE。

三是利用官网和论坛积累用户,实现粉丝效应。据钟波介绍,极米科技的论坛从2012年起便开始运营,当时极米无屏电视一代和二代正是靠论坛粉丝实现测试和小批量验证的,直到优化后才将第三代推向市场。

融资将用于供应链整合和产品研发

钟波向AS网站目录坦言,此次A轮融资比他想象中要顺利很多,在之前曾接触过5家投资公司,不到两个月的时间内就与创东方和成都技术转移集团等投资机构达成融资协议,“当然也是为了快速占领市场”,钟波说,此次所融资金将主要用于供应链整合和产品研发。

他进一步解释,由于目前用户对产品需求较大,因此在供应链管理以及备货方面都面临很高的要求,需要解决产能方面的问题。其次,钟波表示将加大产品研发的投入,在产品形态的精细化方面不断深耕。

随着智能电视大潮的来临,无论是4K超级电视、智能电视盒子,还是智能投影电视,大家都在以不同的方式分食这块蛋糕。最后谁会胜出还难以预料,像极米无屏电视从“投影”入手,或许将成为新的突破点。

标签: 智能 电视 突破口 极米 科技 欲借 投影 撬动 格局


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